This summer, Starbucks is set to light up the season with a vibrant collaboration with the South Korean pop sensation, BLACKPINK. The partnership, encompassing various Starbucks outlets in Asian markets, is aimed at resonating with fans of both Starbucks and BLACKPINK, infusing the outlets with the group’s dynamic energy and vivacious spirit.
The ‘Turn Up Your Summer’ collaboration kicks off on July 25, 2023, inviting fans to indulge in a specially concocted Frappuccino beverage, the BLACKPINK Strawberry Choco Cream Frappuccino®. This unique blend is a tribute to the band’s latest album, ‘Born Pink’. The black and pink drink blends strawberry syrup, dark chocolate sauce, oat milk, and chocolate curls, topped with light pink whipped cream and a heart-shaped chocolate embellished with the band’s initials ‘BP’.
Emmy Kan, Senior Vice President and President of Starbucks Asia Pacific, shared that BLACKPINK’s authentic, bold, and confident persona makes them an inspiring presence that transcends geographical boundaries and cultures. This partnership aims to bring a new wave of energy and excitement to their customers, encouraging them to boldly express their individuality this summer.
Beyond the unique beverage, the collaboration also introduces a limited-edition collection of chic drinkware, including reusable cups and tumblers encrusted with sparkling rhinestones. These eye-catching pieces also serve a sustainable purpose, encouraging fans to ditch single-use cups.
In addition, the collection displays an array of lifestyle accessories marked by a striking contrast of pink and black, funky graffiti motifs, and doodle-like prints. The range includes reusable tote bags, yoga mats, passport holders, and key chains.
This is not BLACKPINK’s first foray into brand collaborations in the food and beverage industry. Earlier this year, the band collaborated with Mondelēz International’s iconic cookie brand, Oreo, for an Asian-exclusive OREO x BLACKPINK partnership. The collaboration involved tailored products and a series of activities and engagements across several Asian markets, reinforcing BLACKPINK’s status in the collaboration hall of fame.
News Source: This article is based on a report by Marketing Interactive.