StackAdapt’s Bold Move in APAC with Liam McCarten at the Forefront
A self-serve programmatic advertising platform pioneer, StackAdapt, has appointed Liam McCarten as its new VP of sales for Asia-Pacific (APAC), marking a significant change in its APAC operations. The firm will be led in this dynamic market by McCarten, an executive with a diverse background in the sector.
The Journey of Liam McCarten: A Confluence of Experience and Leadership
Spanning an impressive nine-year tenure at Meta, McCarten’s career has been characterized by influential sales leadership roles across New York, London, and Singapore. His latest role as Director, Global Business Group APAC at Meta, saw him at the helm of significant sectors including health, beauty, luxury, and technology. His leadership was instrumental in fostering the growth of prominent brands and agencies throughout the region.
McCarten’s Choice: Why StackAdapt?
The allure of StackAdapt for McCarten lies in its robust growth potential, innovative technological landscape, and its steadfast commitment to client and agency centricity. He shares, “We are in a fascinating period for the digital and marketing industry more broadly. The changes clients and agencies are navigating are compounded by advances in machine learning and AI, resulting in a need for strong martech partnerships. StackAdapt has strong momentum and is on track to be a valuable marketing technology partner in the digital media buying market across APAC. We have industry-leading machine learning and AI capabilities, a patented contextual solution, first-party data integration capabilities, and multi-channel marketing offerings, enabling our clients to thrive.”
The Distinct Edge of StackAdapt’s Platform
StackAdapt’s platform distinguishes itself in the realm of digital advertising, offering advertisers a versatile canvas to apply their media spend across an array of channels including native, display, video, connected TV (CTV), audio, in-game, and digital out-of-home (DOOH). Since its foray into the APAC market at the close of 2021, StackAdapt has witnessed a significant expansion, growing its team to over sixty professionals, all dedicated to nurturing brands and agencies in the region.
Envisioning APAC’s Future: Tailored Solutions and Performance-Driven Innovation
Vitaly Pecherskiy, CEO and Co-Founder of StackAdapt, expresses his excitement about McCarten joining the team, stating, “As a growing global technology company, we see tremendous opportunity in the APAC market and are excited to welcome Liam to the team to help us scale in the region. The diverse nature of the APAC market calls for a tailored, precise approach to create value, and we are excited to power marketers throughout the region with the performance-driven capabilities of our product.”
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McCarten’s Influence in the Industry and Global Acumen
Since early 2022, McCarten has been a member of the IAB Southeast Asia and India, actively engaging in digital commerce and retail media. His global experience, encompassing client-side, agency, and platform roles, coupled with his expertise across sectors like Consumer Packaged Goods (CPG), Luxury, Beauty, Technology, and Retail, uniquely positions him to navigate StackAdapt’s ambitious growth plans in APAC.
Liam McCarten: A Professional Odyssey
Liam McCarten’s career is a testament to global experiences and leadership roles. From his early days in consulting at Oliver Wyman to brand management at Reckitt, and leading high-profile partnerships at Meta, McCarten’s journey is marked by a profound understanding of diverse markets and a commitment to innovation and growth. His thought leadership is recognized across the industry, making him an invaluable asset to StackAdapt and the APAC region’s digital marketing ecosystem.
This strategic appointment of McCarten at StackAdapt heralds a new era of growth and innovation in the APAC digital advertising sector, promising a landscape ripe with opportunities for marketers and brands in the region.
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