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Marketing In Asia > Blog > Business > News > Sony Taiyo: Crafting Precision Audio with a Social Conscience
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Sony Taiyo: Crafting Precision Audio with a Social Conscience

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Last updated: 2023/08/25 at 4:00 PM
Komaldeep Kaur
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TOKYO: Breaking down barriers while crafting world-class audio equipment, the Sony Taiyo plant emerges as a symbol of innovation and social responsibility. The subsidiary of Sony Group Corp sets a shining example of championing an inclusive workspace, employing individuals like Eiko Higuchi, a wheelchair user turned master craftswoman.

Key Content Highlights:

  • Sony Taiyo empowers individuals with disabilities, adopting unique cellular manufacturing.
  • Craftsmanship at the heart: Higuchi specializes in the renowned C-38B microphone, producing sounds that automation fails to replicate.
  • Cellular manufacturing triples Taiyo’s revenues.
  • C-800G microphone, another Taiyo masterpiece, becomes a staple for artists like Dr. Dre, Justin Bieber, and Drake.
  • The meticulous assembly process at Taiyo resembles fine watchmaking, ensuring unmatched quality.

Shunning the traditional one-size-fits-all workspaces, Sony Taiyo’s cellular manufacturing approach allows every craftsperson to handle an entire product’s creation. This method, tailored to each worker’s capabilities, fosters deep personal connection and accountability, while ensuring quality control. As Higuchi notes on crafting the $2,900 C-38B microphone, each component’s subtle nuances mandate a human touch – a sentiment robots fail to understand.

Shifting gears in 1999 to embrace this novel manufacturing technique, Taiyo witnessed a three-fold surge in revenues. Among its premium offerings, the $11,000 C-800G microphone stands tall, with a clientele boasting industry giants like Dr. Dre and David Gilmour. Such endorsements testify to the product’s unparalleled quality and the trust it garners in the music domain.

Also Read: Unearthing History: Exclusive Sanxingdui Exhibition at the Hong Kong Palace Museum

Yet, it isn’t just about producing top-notch audio gear. At the heart of Taiyo is its deep-rooted ethos of inclusivity. Over three decades into their journey with the company, workers like Higuchi reminisce about the evolution they’ve witnessed. From bustling conveyor belts churning out Walkmans to the adaptive cellular system, Taiyo’s transformation ensures worker comfort and flexibility.

Despite the global drift towards more ubiquitous tech products, Sony continues to carve a niche with specialized equipment. Their dedication is evident in the Alpha camera lineup, Just ear earbuds, and MDR-CD900ST headphones. For Sony, audio gear production is more an art, mirroring the precision of fine watchmaking.

Supporting the backbone of Taiyo are its diligent employees, 60% of whom have a disability. Their salaries, in alignment with the industry standards, testify to Sony’s commitment to fair wage practices.

Lastly, Taiyo doesn’t only stand as a beacon for producing audio marvels. It’s the beacon of knowledge, where expertise is passed down generations, ensuring the legacy of producing Sony’s most prestigious audio gear continues.

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TAGGED: audio gear, C-38B microphone, C-800G microphone, cellular manufacturing, craftsmanship, disabilities, inclusivity, Sony Taiyo

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    Komaldeep Kaur August 25, 2023 August 25, 2023
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