Unveiling three limited edition chip flavours inspired by the universe of Rebel Moon on Netflix, Smith’s has launched a revolutionary collaboration that combines the worlds of cinematic narrative with culinary innovation. In a daring leap into galactic flavour, our collaboration brings three new snack foods to the Australian market: Motherworld Feast Roast Beef Garlic and Herb, Veldt Farmhouse Cheese Bread, and Double Crunch Planet Daggus Spicy Chicken Skewers.
A Journey Through Flavor and Film
Smith’s innovative campaign, dubbed “Smith’s Spud Surveillance,” invites snack aficionados to step into the shoes of Chip Protectors, embarking on a mission to shield Smith’s potato farms from the malevolent clutches of Motherworld. This immersive campaign weaves together gamified advertisements and live streams across platforms like TikTok, Twitch, and Facebook, plunging participants into the heart of the Rebel Moon saga, transforming them from mere spectators to active participants in an interstellar adventure.
The Call to Action: Engage, Protect, Enjoy
At the core of this initiative is a unique interactive experience. Each gamified ad and live stream acts as a gateway to the Spud Hub microsite, where individuals can report sightings of Motherworld ships, ascend the leaderboard, and convert their virtual chip earnings into real-world rewards. It’s an invitation for snack lovers to unite against a cosmic menace, all while enjoying their favorite Smith’s chips.
Vandita Pandey, Chief Marketing Officer ANZ, Snacks & Beverages at PepsiCo, encapsulates the spirit of the campaign, remarking, “There’s no better streaming/snacking combo than Netflix and chips. With ‘what are you watching?’ the new ‘how are you?’, this campaign infuses the Smith’s brand with cultural relevance, by giving them an entry pass to join a Rebel Moon mission directly linked to our chips.”
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A Universe of Flavor Beckons
As audiences are captivated by Rebel Moon Part One: A Child of Fire on Netflix, and with the anticipation building for Part 2: Scargiver’s global release on 19 April, there has never been a more opportune moment to dive into this interstellar narrative. Smith’s campaign not only celebrates this cinematic partnership but also offers fans a novel way to engage with the film’s universe beyond the confines of their screens.
For a sneak peek into this stellar collaboration and to witness the heroes in action, make sure to see the HERO video below.
Through this unique partnership between Smith’s and Rebel Moon on Netflix, snack enthusiasts are invited on an unprecedented journey of taste and adventure. With limited edition flavors that draw inspiration from the film’s rich storyline and an interactive campaign that brings the galactic battle to your doorstep, the distinction between enjoying a snack and embarking on an adventure has never been more intertwined. Answer the call, defend the farms, and let each bite transport you closer to the cosmos.
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