Amit Ghugre, Automotive Sales and Marketing Manager at Shell Lubricants India, highlighted the company’s commitment to augment brand awareness and preference for Shell in India. In conversation with exchange4media, Ghugre unveiled Shell’s plans for a customer-focused brand building strategy, amid recovering post-Covid market dynamics.
Shell’s new campaign, ‘Sapne Honge Apne,’ exemplifies the company’s vision for India, intending to increase ad spends for heightened visibility. With digital influence shaping consumers’ knowledge of vehicle maintenance, Shell is poised to add consumer-centric brand-building exercises to its traditionally BTL activation and influencer-based marketing mix.
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Shell’s association with the film ‘Pathaan’ was a strategic move to target consumers, not just mechanics. Ghugre stated the company’s imminent plans for more investment in consumer-focused marketing campaigns, aligning with their aggressive portfolio building.
Shell Lubricants recently sponsored the Formula E race teams – Mahindra and Nissan, demonstrating active participation and engagement in top cars and bikes competitions.
Speaking about ‘Sapne Honge Apne,’ Ghugre emphasized Shell’s assistance to mechanics, helping them achieve their aspirations.
Shell aims to significantly amplify investment on digital and traditional media, focusing on the two-wheeler segment and local engagement efforts. It also plans to penetrate Tier 2 and Tier 3 cities, leveraging two-wheelers to create awareness and engagement in these regions. This news is based on a report from exchange4media.
