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Marketing In Asia > Blog > Marketing > Campaign > Shah Rukh Khan Leads Myntra’s Star-Studded 18th End of Reason Sale
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Shah Rukh Khan Leads Myntra’s Star-Studded 18th End of Reason Sale

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Last updated: 2023/05/26 at 7:52 PM
Divya Dubey
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Shah Rukh Khan Leads Myntra's Star-Studded 18th End of Reason Sale
Image Credit: Myntra
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Bollywood megastar Shah Rukh Khan has been unveiled as the ambassador for the upcoming 18th edition of Myntra’s End of Reason Sale (EORS), the much-anticipated bi-annual fashion festival.

In this collaboration, Shah Rukh Khan will star in a collection of ad films promoting the event. The campaign will get a significant boost across various multimedia platforms during the lead-up and throughout EORS-18. Additionally, the Bollywood superstar’s presence will be significantly amplified on the Myntra app to further captivate audiences.

Myntra’s CMO, Sunder Balasubramanian, expressed immense excitement about Shah Rukh Khan’s association with EORS-18. “We’re ecstatic to have Shah Rukh as EORS-18’s face, confident that his involvement will elevate the event to unparalleled levels of style, glamour, and excitement,” he shared.

Also Read: Is Sony’s New PS5 Handheld Device Falling Flat with Gamers? 

Balasubramanian continued, “Shah Rukh is one of the few legendary celebrities whose appeal is limitless and transcends age groups. His universal popularity aligns seamlessly with Myntra EORS’s core essence—an all-embracing fashion fiesta that makes the best of fashion, beauty, and lifestyle accessible to people nationwide. With Shah Rukh Khan leading the 18th EORS, we’re certain it will be a memorable fashion celebration that will inspire and create captivating experiences for everyone.”

Adding his thoughts, Shah Rukh Khan shared, “Fashion has always been a way for me to express myself. It’s a method of embracing your unique style and creating a statement that truly reflects your personality. I am thrilled to team up with Myntra’s amazing crew to contribute to a remarkable experience for fashion aficionados across the country as they gear up for EORS-18, India’s grandest shopping carnival. This news is based on an article from Exchange 4 Media.

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TAGGED: celebration of fashion, end of reason sale, EROS-18, myntra, Shah Rukh Khan, shahrukhkhan

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    DivyaDubey May 26, 2023 May 26, 2023
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    By DivyaDubey
    Marketing and Digital Branding Consultant with experience across Insurance, HealthTech and Digital Media Industries.
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