Bollywood megastar Shah Rukh Khan has been unveiled as the ambassador for the upcoming 18th edition of Myntra’s End of Reason Sale (EORS), the much-anticipated bi-annual fashion festival.
In this collaboration, Shah Rukh Khan will star in a collection of ad films promoting the event. The campaign will get a significant boost across various multimedia platforms during the lead-up and throughout EORS-18. Additionally, the Bollywood superstar’s presence will be significantly amplified on the Myntra app to further captivate audiences.
Myntra’s CMO, Sunder Balasubramanian, expressed immense excitement about Shah Rukh Khan’s association with EORS-18. “We’re ecstatic to have Shah Rukh as EORS-18’s face, confident that his involvement will elevate the event to unparalleled levels of style, glamour, and excitement,” he shared.
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Balasubramanian continued, “Shah Rukh is one of the few legendary celebrities whose appeal is limitless and transcends age groups. His universal popularity aligns seamlessly with Myntra EORS’s core essence—an all-embracing fashion fiesta that makes the best of fashion, beauty, and lifestyle accessible to people nationwide. With Shah Rukh Khan leading the 18th EORS, we’re certain it will be a memorable fashion celebration that will inspire and create captivating experiences for everyone.”
Adding his thoughts, Shah Rukh Khan shared, “Fashion has always been a way for me to express myself. It’s a method of embracing your unique style and creating a statement that truly reflects your personality. I am thrilled to team up with Myntra’s amazing crew to contribute to a remarkable experience for fashion aficionados across the country as they gear up for EORS-18, India’s grandest shopping carnival. This news is based on an article from Exchange 4 Media.
