Singapore and SAN MATEO, California, December 6, 2023 – In a significant stride towards safer digital interactions, Sendbird, a leader in communications API for web and mobile applications, has unveiled its Advanced Moderation capabilities. This innovative system is a response to the growing demand for effective measures against online abuse, aiming to streamline community guideline enforcement while enhancing user experience.
Sendbird’s Advanced Moderation suite represents a harmonious blend of automated technology and human discernment, setting a new standard in digital security. Already in use across various sectors including marketplaces, media, entertainment, and social communities, this system is proving instrumental in safeguarding diverse online spaces.
The cornerstone of this moderation solution is the Sendbird Rule Engine. This intelligent tool scans user interactions, adeptly identifying and managing inappropriate content, from text to multimedia. Its customizable nature allows moderators to tailor rules to their community’s specific standards and cultural nuances, ensuring a fair and secure online environment.
In instances where automated systems face ambiguity, the Moderation Review Queue comes into play. This feature enables moderators to make nuanced decisions, effectively managing the complexities of human communication while upholding community standards.
Additionally, the Live moderation dashboard offers real-time oversight of chat groups and channels, further enhancing the moderation process.
Sendbird’s commitment to transparency and continuous improvement is evident in its Moderation Logs. These records provide a detailed account of all moderation activities, serving as a valuable resource for audits and rule refinement.
John S. Kim, CEO and Co-founder of Sendbird, emphasizes the importance of this development, “Global online communities with low control over user-generated content face significant risks. Language and intent matter. Our commitment at Sendbird is to foster safer, more engaging online communities where interactions are secure and enriching. By blending automated efficiency with human insight, our Hybrid Moderation system offers an unparalleled solution to the dynamic challenges of moderating online communities.”
The relevance of Sendbird’s moderation suite is particularly pronounced in Southeast Asia, where diverse linguistic and cultural landscapes present unique moderation challenges. A recent survey by SG Her Empowerment (SHE) highlighted the prevalence of cyberbullying and sexual harassment online, underscoring the need for robust moderation tools like those offered by Sendbird.
Sendbird’s system has already garnered positive feedback from clients. Pina Jang, Project Manager at Kakao Entertainment, shared, “At Kakao Entertainment, ensuring a safe and vibrant community is our top priority. Sendbird’s moderation rule engine has been a game-changer for us, providing the flexibility and efficiency to tailor moderation rules to our unique needs. We’re excited to create an even safer and more engaging space where our users can confidently connect and communicate.”
Other customers echo this sentiment, praising the system’s comprehensiveness and user-friendliness compared to other solutions on the market.
For those interested in experiencing Sendbird’s Advanced Moderation, currently in private beta, access can be requested via the product page.
Sendbird is a comprehensive communication API platform that enhances web and mobile applications with streamlined, branded, custom user experiences. Its advanced APIs facilitate AI-powered chatbots, notification messages, chat, video calls, and live streaming, tailored for commerce, marketing, and customer support. Serving industry giants like Yahoo, Hinge, Krafton, and Paytm, Sendbird powers over 7 billion interactions monthly across 4000+ applications globally. Based in California, Sendbird is supported by leading investors such as ICONIQ Growth, STEADFAST Capital Ventures, Tiger Global Management, and others.