SeenThis, the innovative adaptive streaming tech platform, has revealed an exciting partnership with Adform, a leading Demand Side Platform (DSP). The partnership embodies a shared vision to diminish carbon emissions within the digital supply chain and upgrade the online environment.
SeenThis’ cutting-edge streaming technology aims to lessen unnecessary data transfer in display advertising, enabling faster load times. Collaboratively, SeenThis and Adform seek to provide an enhanced user experience and improved outcomes for a wider range of brands. This collaborative effort will produce a significantly smaller data footprint in campaigns, surpassing traditional delivery methods.
The partnership pledges to propel further carbon emission saving capabilities within the market. By leveraging SeenThis’ adaptive streaming technology, data transfer in ad campaigns can be reduced compared to conventional technology. This results in brands and agencies not only minimizing their digital campaigns’ environmental costs but also accelerating ad loading times and guaranteeing superior performance.
Moreover, both Adform and SeenThis have teamed up with Scope3. Together, they aim to devise top-of-the-industry strategies for reducing and measuring carbon emissions in display advertising.
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Adform’s Naveen Angaru, Head of Customer Success APAC, remarked, “We are producing great synergies as we continue on our shared mission of creating a more environmentally friendly marketplace. Increasingly, clients are choosing more sustainable publishers through the Adform DSP and, with SeenThis technology, we can help to drive less wasteful advertising.”
Adform has already shown itself to be a pioneer in sustainability and will now aim even higher by leveraging our technology, which streams ads in bite-sized pieces, only when in-view – thereby significantly reducing data wastage and associated carbon emissions, when compared to conventional download technology. Increasingly, brands are seeking to reduce negative impact on the environment through their media partners and choices. Fortunately, through the use of our groundbreaking technology, we are able to drive performance efficiencies and minimize emissions.”
Steve Alpe, Partnerships Director ANZ at SeenThis
The announcement arrives shortly after the introduction of SeenThis’ creative platform and Emissions Dashboard, a platform allowing clients to track, measure, and analyze their carbon footprint. Dive deeper here.
