Samsung Electronics, a big electronics company in South Korea, plans to put money into smart manufacturing at its mobile phone plant in Noida, India. With the addition of optimized and intelligent factories to its Noida facilities, the company hopes to increase production’s competitiveness. In order to accomplish this, the company will continue to invest in research and development (R&D) facilities in India, according to T.M. Roh, President and Head of Mobile experience Business at Samsung Electronics. In India, where Samsung Electronics first established its manufacturing and R&D facility in 1996, there are currently close to 70,000 workers.
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The company now has the largest R&D facility in India, in Bengaluru, and the second-largest manufacturing facility in the world, in Noida. Make in India, make for India has also been a priority for the company. According to Roh, the business works with regional Indian vendors to provide mechanics and mobile chargers. Around 10,000 people work at Samsung’s R&D facilities throughout India, with close to 3,500 of them based in Bengaluru. Roh added that the business intends to keep making investments in the field of fresh innovation. India is predicted to have 1 billion smartphone users by 2026, and the country has the largest population of Gen Z and Gen Y in the world, with 600 million people between the ages of 18 and 35.
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Attempts to overtake Apple in the premium market. Additionally, Samsung aspires to overtake Apple as the market leader in India’s premium smartphone market. According to market research, Apple maintained its lead in the premium smartphone segment in 2022 with a 60% share, and Samsung came in second with a 21% share. These smartphones cost more than Rs 40,000 each. However, Samsung held a 22% market share in the premium segment in value terms, compared to Apple’s 18%. Roh claimed that Samsung has the largest R&D and design centers in the nation, allowing it to create high-quality products that meet Indian consumers’ needs better than any other company.
In order to increase its market share in the premium segment, the company intends to improve the content creation experience for customers and introduce features to support it. Self-repair services are being introduced in India In the near future, Samsung intends to launch self-repair services in India. Customers will be able to purchase accessories through the service to replace their phones’ cracked displays, such as phone screens. In order for Samsung to remain competitive, Roh claims that working with regional partners in India is essential. The business has been closely collaborating with regional suppliers to produce OLED displays. The company intends to export products made in India, so the technology collaboration with regional partners will continue.