A renowned Indian actor named Vicky Kaushal has partnered with Pearson India, a top education company, to launch two digital campaigns. The campaigns, Hoga Kaise Nahi and PTE Kar, Befikar, are meant to raise awareness of Pearson India’s digital products and services in a variety of fields, such as higher education, English language instruction, and exam-preparation services.
Hoga Kaise Nahi: Motivating Students to Develop Well-Rounded Character
With regard to exam preparation for exams like JEE/NEET, Foundation, UPSC, UGC, CUET, Bank PO, and CLAT, among others, the first campaign, #HogaKaiseNahi, is concentrated on Pearson India’s higher education digital offerings. Instead of focusing only on outcome-based learning, the goal of this campaign is to encourage all-around learning and get students ready for future challenges. The initiative builds on the success of Pearson India’s previous campaign, #PrepareWell, which aimed to encourage learners to become proactive in their learning journeys and take advantage of digital resources in order to acquire the skills and knowledge necessary to succeed in their fields.
The digital marketing campaign promotes virtues like perseverance, grit, and hard work. This multilingual campaign will debut on digital platforms, social media, and OTT platforms in Hindi, Tamil, Kannada, Telugu, and Malayalam. Through this campaign, Pearson India hopes to inspire students to take the first step towards achieving their academic and career goals by raising awareness of the value of higher education and competitive exam preparation.
Offering a Worry-Free Pathway to Global Mobility: PTE Kar, Befikar
The second campaign, PTE Kar, Befikar, is for professionals and students who want to work or study abroad. It focuses on global mobility as a goal. It draws attention to the Pearson Test of English (PTE), a digital exam with AI scoring. That makes it easier to study, work, or live abroad. More than 3,000 universities and colleges around the world trust the PTE. Their visa applications to Australia, New Zealand, and the UK also accept it. “Effective English communication has become increasingly important for learners’ global mobility as the world becomes more interconnected.
At Pearson India, we recognise the value of having a strong command of the English language. For students hoping to broaden their horizons and advance their careers. Pearson Test of English (PTE) exam accurately assess a learner’s proficiency in the English language. As well as to give them a stress-free path to achieving their academic and professional objectives. With our quicker, fairer, and easier tests, Pearson wants to make moving abroad a seamless, stress-free experience for you. Consequently, PTE Kar, Befikar, “According to Rachel Exton, vice president of marketing for Pearson’s English language learning division.
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Pearson India’s new digital marketing initiatives. Hoga Kaise Nahi and PTE Kar, Befikar, are meant to raise awareness of the company’s digital services across a variety of academic fields. These campaigns make it easy for students to travel abroad. As well as encourage them to learn more about the world and get ready for challenges in the future. Vicky Kaushal and a multilingual strategy are helping Pearson India. To tell Indian students how important it is to go to college, learn English, and prepare for competitive exams.
