Sam Way Ascends in Coca-Cola’s Digital Realm
Coca-Cola recently announced the promotion of Sam Way to Vice President of Digital Acceleration for its ASEAN and South Pacific units. This revelation comes directly from Way’s LinkedIn profile.
In his pivotal role, Way takes the lead on Coca-Cola’s enterprise-wide digital growth strategy. His expansive domain covers digital commerce, where he’ll oversee the full cycle of strategy and the implementation of eRetail functionalities and groundbreaking digital experiences. These initiatives set the foundation for Coca-Cola’s upcoming ventures.
Moreover, Way takes on the mantle of digital acceleration. Here, he orchestrates the company’s holistic digital and data strategy, ensuring seamless integration across units.
Way’s journey with Coca-Cola started in 2013. He first stepped in as the Senior Brand Manager of Flavours for the South Pacific segment. Since then, he has journeyed through various significant roles. From Senior Brand Manager, Marketing Manager of Hydration to Commercial Director, Way’s trajectory has been nothing short of inspiring. He also helmed positions as Director of New Business Development, Sales Director of Organic and Raw Trading, and led offline-to-online strategies. As the spearhead of offline-to-online initiatives, he prioritized and amplified the company’s digital transformation and e-commerce approach region-wide. Under his leadership, he steered both consumer-centric and business-to-business strategies.
Beyond Coca-Cola, Way’s rich palette of skills spans sales, marketing, customer relationship management, and customer experience. Before his decade-long stint with Coca-Cola, Nestle benefitted from Way’s expertise from 2007 to 2013. Starting in sales support, he rapidly transitioned to the Brand Manager of KIT KAT, among other pivotal roles.
In other Coca-Cola news, Nadine Ng now heads the B2B trade marketing division for Coca-Cola Beverages in Singapore, Malaysia, and Brunei. As per her LinkedIn details, Ng recently played a crucial role as the Regional Digital Commercial Senior Manager at Coca-Cola. This role spanned from 2022 to 2023. Her initial professional footsteps began at Colgate Palmolive. Climbing swiftly through the ranks, she transitioned from a Commercial Business Associate to Senior eCommerce Manager by 2021.
This news piece draws information from Marketing Interactive.