In a significant move, Saatchi & Saatchi Australia has announced the appointment of Rachel Walker as Chief Strategy Officer. Walker will lead the agency’s national strategy and planning practice, bringing her extensive expertise and strategic acumen to the forefront.
With an illustrious career spanning more than 30 years in both the UK and Australian markets, Rachel Walker is renowned for her prowess in driving growth through robust business strategies, brand building, and innovative campaign development. Her diverse experience encompasses the consumer goods, aviation, defense, automotive, and fintech sectors, earning her numerous accolades for effectiveness and creative strategy, including prestigious Effie awards, APG, and Grands Prix in the IPA Effectiveness and Marketing Society awards.
Walker’s impressive resume is further highlighted by her role as a seasoned judge for international shows such as the AWARD awards and The Effies. This new role signifies a return to the Publicis Groupe network, where she previously excelled as Global Strategy Director at Publicis London.
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Patrick Rowe, CEO at Saatchi & Saatchi Australia, expressed his enthusiasm, stating, “Rachel will make a huge contribution to Saatchi & Saatchi. She has an incredible track record of working with mature brands, producing impactful campaigns that people love, and with a list of effectiveness awards that is nothing short of amazing. We’re so excited that she’s part of our team.”
Rachel Walker herself is equally thrilled about this new chapter. “I’m thrilled to be joining the brilliant team at Saatchi & Saatchi Australia. It’s an iconic agency I’ve admired throughout my career, and I am delighted to finally have the opportunity to work with some of Australia’s best brands,” she commented.
In her new role, Walker will enhance and expand the agency’s strategic capabilities, working across an array of portfolios, including Vodafone and Arnott’s.
About Saatchi & Saatchi
Saatchi & Saatchi is globally recognized for creating powerful ideas for some of the world’s leading brands, underpinned by their unwavering belief that “Nothing is Impossible.” In Australia, their portfolio includes prestigious clients such as Toyota, Vodafone, Nestle, and NRMA, with a notable achievement being the Grand Effie for Arnott’s.
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