Kuala Lumpur, July 3, 2024 – Mars Wrigley, a global leader in the treats and snacks industry and a division of Mars Incorporated, has announced a significant leadership change. Sean Jeong has been appointed as the General Manager of West Asia, succeeding Ursula Irwin, who has decided to return to New Zealand to pursue personal interests.
Sean Jeong, who joined Mars in 2016 as the Chief Financial Officer of Mars Korea, brings a wealth of experience from his previous roles at Procter & Gamble in Singapore, Japan, and Korea. In 2017, Jeong was instrumental in the integration of Mars Wrigley and the formation of the North Asia cluster. Known for his agility and people-oriented approach, he was promoted to General Manager of Mars Korea in 2019. Under his leadership, Mars Korea consistently exceeded sales and profit targets, becoming the leading mint company and top chocolate brand across digital channels.
In his new role, Jeong will oversee the strategic and high-growth markets of Malaysia, Thailand, Singapore, and Indonesia. These markets offer significant opportunities for growth and innovation in the snacking category within a complex and diverse region. Jeong aims to focus on cultivating a strong talent development pipeline and championing Asian representation within the global enterprise.
Kalpesh Parmar, General Manager at Mars Wrigley Asia, praised Jeong’s track record: “Sean’s achievements in Korea are a testament to his leadership acumen and vision. His strengths will be instrumental in driving Mars Wrigley’s ambitious growth agenda for West Asia and the larger Asia region. Sean’s strong track record in consistently delivering on business performance will help us drive our commitment to strengthen our regional presence, deliver quality growth, and build purpose-driven brands across West Asia’s fast-growing channels.”
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Expressing his enthusiasm, Jeong stated, “I am excited for the opportunity to lead this dynamic region and to partner with an energized team that lives our purpose in inspiring moments of everyday happiness. I truly look forward to growing the business together with our associates and partners as we continue our legacy to bring our iconic and culturally relevant brands to consumers, and make a positive impact on communities.”
Succeeding Jeong as General Manager of Mars Korea is Doo Ho Lee, marking another strategic leadership shift within Mars Wrigley.
About Mars, Incorporated
Mars, Incorporated believes that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is committed to making a positive impact through its diverse and expanding portfolio of quality snacking, food, and pet care products and services. Employing over 140,000 dedicated associates and achieving more than $47 billion in annual sales, Mars produces some of the world’s most beloved brands, including Ben’s Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. Mars is also making strides in pet care through its global network of pet hospitals and diagnostic services.
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