Ruder Finn’s Strategic Acquisition
In a groundbreaking move, Ruder Finn, the globally acclaimed integrated communications consultancy, has announced its acquisition of Pandan Social, Malaysia’s forefront digital marketing agency. This acquisition not only underscores Ruder Finn’s dedication to fortifying its leadership in the digital sphere but also promises a new era of digital marketing excellence.
A Partnership of Power and Promise
Daniel Woodroof, Pandan Social Co-Founder, expressed his enthusiasm, stating,
“We are excited to become part of the dynamic and rapidly expanding Ruder Finn team,” said Daniel Woodroof, Pandan Social Co-Founder. “This partnership will empower us to amplify our expertise and deliver even more impactful digital marketing solutions to our clients.” Echoing this sentiment, Brandon Lee, Pandan Social Co-Founder, added, “Together, we are poised to set new industry standards in digital marketing.”
Pandan Social: A Digital Dynamo
Established in 2018, Pandan Social boasts a robust team of over fourteen digital mavens, ranging from strategists and creatives to analysts. Their primary forte lies in forging connections between brands and their online communities, backed by tailor-made, data-centric strategies that consistently yield remarkable outcomes for their clientele.
Kathy Bloomgarden, CEO of Ruder Finn, warmly welcomed the new team, remarking, “We are thrilled to welcome the Pandan Social team into the Ruder Finn Group. Pandan Social’s expertise in crafting analytics-based strategies will be valuable to our digital marketing practice. This acquisition underscores our commitment to delivering innovative digital marketing solutions that meet our clients’ evolving needs.”
Seamless Integration and Enhanced Offerings
The integration will see Pandan Social merging seamlessly with Ruder Finn’s digital division, RFI Asia. This union is set to harness the prowess of both entities, with Pandan continuing its comprehensive digital offerings tailored to the modern, tech-savvy consumer.
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Elan Shou, Global Chief Growth Officer and Managing Director of Ruder Finn Asia, emphasized the company’s vision, stating, , “Our aim is not just to adopt the latest trends but to be the trendsetters in the digital marketing space. By harnessing the creative energies and expertise of both our teams, we are set to redefine the standards of digital marketing and communications, offering unprecedented value to our clients and setting a new benchmark for our competitors.”
Ruder Finn Asia: Expanding Horizons
With this acquisition, Ruder Finn Asia’s presence has expanded to a staggering 26 offices across the region. Specializing in brand and digital consultancy, RFI continues its mission to ensure that brand partners remain indispensable to their customers and stakeholders.
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