The Rosewood Hotel Group is making waves in the hospitality industry with its innovative new strategy, known as “Rosewood Impacts”. This comprehensive plan aims to revolutionize the brand’s entire ecosystem, focusing on sustainability and employment.
The strategy is divided into two main pillars: Rosewood Empowers and Rosewood Sustains. Rosewood Empowers is dedicated to creating opportunities for underserved or underrepresented groups, breaking down employment barriers, and strengthening local economies through local hiring, sourcing, and partnerships. The initiative is also committed to empowering individuals through education and upskilling.
In Asia, the Rosewood Empowers initiative is brought to life through the BluHouse under Rosewood Hong Kong. This restaurant, inspired by the concept of a business-with-purpose, has pledged 1% of its revenue towards this mission. It also partners with NGOs to offer employment to refugees and ethnic minorities, closing the opportunity gap.
Meanwhile, Rosewood Sustains is committed to growing Rosewood’s lifestyle ecosystem responsibly and protecting the environment for future generations. The group has set ambitious targets for environmental sustainability, including diverting 70% of waste away from landfills and incinerators by 2025; reducing energy use and water consumption by 25% by 2025; eliminating single-use plastics across the portfolio as soon as possible; achieving 50% carbon-neutral status by 2035 and complete carbon-neutral status by 2050.
Rosewood Sustains is also being championed by the group’s outstanding restaurants. Multiple properties, including Rosewood Hong Kong, Rosewood Bermuda, and Rosewood London, have partnered with EcoSpirits, a low-carbon, low-waste spirits distributor, to champion circularity in the food and beverage space.
Sonia Cheng, CEO of Rosewood Hotel Group, commented on the initiative, stating, “At Rosewood Hotel Group, we are wholly committed to rooting ourselves more deeply in every place we are in. With Rosewood Impacts, we are not only championing the exemplary efforts being made across our organization but setting new benchmarks for the positive impact that will propel us forward to a more sustainable and equitable tomorrow.”
Mehvesh Mumtaz Ahmed, vice president of social impact for Rosewood Hotel Group, echoed this sentiment, expressing their commitment to developing the hospitality industry’s evolution towards circularity and environmental conservation while simultaneously uplifting all communities.
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“Our actions today have a direct impact on the long-term viability of the planet. Being part of a company that’s making it clear that our efforts can no longer be secondary but must sit at the forefront of everything we do gives my hope for our collective future,” she added.
The Rosewood Hotel Groupis not just talking about change; they are actively implementing it. Their “Rosewood Impacts” strategy is a testament to their commitment to both people and the planet. The initiative is a two-pronged approach that focuses on empowering people and sustaining the environment. The Rosewood Empowers pillar is dedicated to providing equal opportunities to underserved and underrepresented groups, thereby uplifting communities. On the other hand, the Rosewood Sustains pillar is committed to protecting the environment for future generations by pursuing carbon neutrality, engaging in regenerative practices, and driving the evolution of circular hospitality. This dual approach ensures that the Rosewood Hotel Group’s impact is holistic, considering both social and environmental aspects.
Source: Marketing Interactive
