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Marketing In Asia > Blog > Marketing > Revving Up for Adventure: Royal Enfield’s 650cc Platform Unleashes New Models
Marketing

Revving Up for Adventure: Royal Enfield’s 650cc Platform Unleashes New Models

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Last updated: 2023/05/17 at 12:39 AM
Eshita
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Royal Enfield, the vintage motorcycle powerhouse, is steering into uncharted territory with an exciting revamp of its 650cc platform. The company is rumoured to be engineering a series of new motorcycles including the shotgun 650, a faired Continental GT 650, and intriguingly, a 650cc Scrambler model based on the Interceptor 650.

Fueling the anticipation, the company has recently filed a trademark application for ‘Interceptor Bear 650’. This move has sparked buzz among bike enthusiasts, suggesting that the new Scrambler model may bear this name. The revelation, as reported by India Car News, indicates that we might soon see the Royal Enfield Interceptor Bear 650 Scrambler hitting the roads.

Spy shots of the alleged new model hint at a design language that echoes the Interceptor INT 650, but with unique elements inspired by the soon-to-be-released Himalayan 450. The potential new addition features retro aesthetics, including a circular headlamp, classic rearview mirrors, a timeless tail-light, and vintage turn indicators.

Also Read: The Unforgettable Connection: India’s Love Affair with the Backstreet Boys and Its Impact

The Interceptor Bear 650 Scrambler appears to boast a teardrop-shaped fuel tank with knee recesses – a detail gleaned from recently leaked images. The LED headlight unit, seemingly borrowed from the Super Meteor 650, adds another layer to its nostalgic appeal. Further enhancing its distinctive look, the bike may include a small flyscreen and a headlight grille as optional add-ons.

This upcoming Royal Enfield model is expected to sport a minimalist, single-pod instrument console. Under the hood, the bike is likely to house a 648cc parallel-twin engine, leveraging both air and oil cooling to deliver a power output of 47bhp and a torque of 52Nm. The Interceptor Bear 650 Scrambler is designed with a two-in-one exhaust system and a suspension setup featuring an inverted front fork and twin rear shock absorbers.

Ensuring the safety of riders, the bike comes with disc brakes on both wheels and is equipped with dual-channel ABS as standard. Its wire-spoked wheels are anticipated to be wrapped with traditional tube-type tires.

This news is based on a Livemint article.

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TAGGED: 648cc parallel-twin engine, 650cc Platform, Continental GT 650, Dual-Channel ABS, India Car News, Interceptor Bear 650 Sc rambler, Inverted Front Fork, Motorcycle Design, Retro Aesthetics, Royal Enfield, Shotgun 650, Tube-Type Tires, Twin Rear Shock Absorbers, Wire-Spoked Wheels

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    Eshita Chaurasia May 17, 2023 May 17, 2023
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    By Eshita Chaurasia
    With a Post Graduate degree from NIFT and 9 years of experience, I am a skilled professional in Fashion Marketing, Brand Management, and Fashion/Retail Merchandising.
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