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Marketing In Asia > Blog > Business > Brand Highlights > Revolutionizing Waste Management: A Deep Dive into Bintang’s Strategic Investment in Blue Planet
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Revolutionizing Waste Management: A Deep Dive into Bintang’s Strategic Investment in Blue Planet

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Last updated: 2023/08/10 at 4:33 PM
haidar bajrai
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In the bustling financial corridors of Southeast Asia, a significant and perhaps controversial investment is turning heads. Bintang Capital Partners Bhd, the spirited private equity branch of AHAM Asset Management Bhd, has embarked on a venture that might either be hailed as groundbreaking or questioned for its real impact. 

The investment in question is Bintang’s maiden fund, BCP Asia Fund I LP, which has been directed towards Blue Planet Environmental Solutions Pte Ltd. The purpose? To endorse Blue Planet’s seemingly robust blueprint of sustainable waste management technologies and methodologies. 

But is this a mere token gesture or a sincere effort to innovate the industry? 

Johan Rozali-Wathooth, Bintang’s founder and CEO, passionately claims the latter, emphasizing Bintang’s alignment with Blue Planet’s efficient approach. The investment, he insists, marks a cornerstone in Bintang’s pledge to support groundbreaking companies, especially those able to disrupt and enhance waste management, thereby positively impacting our environment. 

The rhetoric is undoubtedly promising, with Rozali-Wathooth noting the potential in rehabilitating legacy landfills, transforming them into public spaces, and cultivating trees. However, some critics might argue that these promises seem rather grand, even idealistic. 

Also read: A Steep Decline: How Disney+ Hotstar’s Loss of IPL Rights Impacted its User Base

Since its foundation in 2017, Blue Planet, headquartered in Singapore, has touted its success in managing waste and championing resource recovery. Boasting the processing of 3.3 million metric tonnes of waste and the mitigation of an equivalent of 2 million metric tonnes of CO2 emissions in 2022 alone, the numbers are indeed impressive. 

But as many environmentalists point out, the devil is in the details. 

The 15,200 metric tonnes of waste removal per day, 10,000 normal cubic metres of biogas generation, and the recovery of over 800 acres of land is only the tip of the iceberg. Will these efforts genuinely translate into lasting, tangible benefits for our planet? Or are they just figures, glorified and projected to appeal to stakeholders and the public? 

Blue Planet’s innovative zeal and Bintang’s strategic investment certainly paint a picture of ambition and foresight. However, the question remains: will these investments translate into real impact and innovation, or will they remain confined within the corporate agendas and commercial narratives? 

As the first B Corp Certified private equity firm in Southeast Asia, Bintang’s association with Blue Planet’s mission is undeniably encouraging. Still, the challenge lies in bridging the gap between ambition and realization. 

The stage is set, the promises are made, but only time will unravel the true merit of this partnership. 

Source: The Star

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TAGGED: AHAM Asset Management Bhd., Bintang Capital Partners Bhd, biogas, Blue Planet Environmental Solutions, CO2 Emissions, environmental impact, investment, legacy landfills, private equity, southeast asia, sustainable technology, waste management

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    haidar bajrai August 10, 2023 August 10, 2023
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    By haidar bajrai
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    With a strong sense of compassion and a desire to effect real change, I am a passionate and purpose-driven person committed to having a positive impact on the world. I am inspired by works that present fresh viewpoints and insights. Hence i engage with travelling and participating in outdoor activities to learn more about the world. Exposure to diverse cultures and environments fuels my capacity for creative problem-solving, which also broadens my perspective on life.
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