In a significant development that heralds a new dawn for data-driven marketing strategies in Oceania, the esteemed media and marketing entity, Murmur Group, has unveiled an exclusive collaboration with Aryma Labs, the frontrunner in global Marketing Mix Modelling (MMM) solutions. This strategic alliance not only designates Murmur as the exclusive channel partner for Aryma Labs across Australia, New Zealand, and Oceania but also grants it privileged access to Aryma’s premier product, ArymaEdge.
This collaboration seeks to amalgamate Aryma Labs’ cutting-edge MMM solutions with Murmur’s acumen in data-driven marketing and media advisory services. The partnership is set to broaden the specialized offerings of both companies, catering to the escalating demand for intricate marketing analytics and insights within the region.
Dave Levett, Managing Director of Murmur, articulated the imperative for agencies to innovate continually and adopt distinctive approaches in addressing customer challenges and enhancing market offerings to thrive in the current economic landscape. Levett emphasized, “Marketing mix modelling unveils the impact of all aspects of the marketing mix on consumer behaviour. Offering clients an informed strategic base to plan their marketing efforts effectively by blending data-driven insights, leading to increased return to the bottom line and sustained business growth.”
Also Read: Global Insights from EWC’s Malaysian Trailblazer
He further expressed his enthusiasm for the partnership’s potential, stating, “The growth potential behind our partnership with Aryma Labs is what really excites me, and I can’t wait to lead the strategic direction of the partnership across ANZ, integrating Aryma’s MMM products and services into Murmur’s existing offerings and giving our clients a jumpstart ahead of their competitors.”
Venkat Raman, Co-Founder & CEO of Aryma Labs, shared his exhilaration about the partnership, noting, “We’re thrilled to partner with Murmur, an agency with data-driven insights at its core, and together bring the very best of MMM to the Oceania region. With every partnership, Aryma is getting closer to its mission of providing clients with accurate marketing measurement and attribution solutions, and our alliance with Murmur will help us fulfill our ambitions.”
The announcement of this partnership, effective immediately, signals a transformative phase in the marketing domain of Oceania, promising to equip businesses with the tools necessary for data-informed decision-making and strategic planning, setting a new benchmark in the industry.
About Aryma Labs
Aryma Labs is a global leader in Marketing Mix Modelling leveraging cutting edge Data Science solutions to solve marketing measurement and attribution problems. We are on a mission to help enterprises of all sizes adopt Marketing ROI Solutions for a privacy first era. ArymaEdge is an online platform powered by a robust econometric model, enhanced by AI to display model outputs, contribution charts, simulations, budget allocations and much more
