In a move poised to redefine its strategic and operational blueprint, 22feet Tribal Worldwide has announced the appointment of Axon Alex as the head of strategy alongside the promotion of Shikha Davessar to EVP and head of client business. These appointments underscore the agency’s commitment to bolstering its strategic planning capabilities and enhancing client business relations, heralding a new era of growth and innovation.
A Strategic Vision for the Future
Axon Alex, a distinguished MICA alumnus with a robust advertising career that commenced at DDB Tribal, has been an instrumental figure in the industry for over 16 years. His journey includes pivotal roles such as strategy director at BBH India and managing partner at Jack in the Box Worldwide. Alex’s tenure in advertising is marked by significant contributions to the growth and success of renowned brands such as McDonald’s, Vi (Vodafone Idea), Mars Petcare, and ITC Hotels, among others. His strategic foresight and in-depth understanding of market dynamics are expected to drive 22feet Tribal Worldwide to new heights of success.
Elevating Client Relationships
Parallelly, Shikha Davessar’s elevation to EVP and head of client business is a testament to her remarkable journey and contributions to the agency. With nearly a decade at DDB Mudra Group, Davessar brings a wealth of experience and a proven track record of fostering relationships with Fortune 500 companies, including Britannia, Battlegrounds Mobile India, Diageo, Flipkart, LG, and Mars Petcare. Her expertise lies in her ability to seamlessly blend strategic insights with client needs, ensuring that the agency remains a preferred partner for global brands.
Leadership Perspectives
Vanaja Pillai, president of 22feet Tribal Worldwide, expressed enthusiasm about the new appointments, highlighting the agency’s recent achievements and the promising journey ahead. “The integration of Axon and Shikha into their new roles represents a strategic milestone for our agency. Axon’s rich experience and strategic prowess, combined with Shikha’s exceptional client relationship skills, are invaluable assets that will undoubtedly propel our agency forward,” Pillai remarked.
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Axon Alex shared his excitement about returning to the agency where his career began, emphasizing his commitment to contributing to the agency’s growth through innovative strategies and a client-centric approach. “Rejoining 22feet Tribal Worldwide feels like a homecoming, with the promise of leveraging my experience and insights to chart a successful path forward,” Alex stated.
As 22feet Tribal Worldwide embarks on this new chapter, the strategic enhancements in leadership signal a clear vision for the future. With Axon Alex and Shikha Davessar at the helm of strategy and client business, respectively, the agency is poised for unparalleled growth and innovation, setting a new benchmark in the advertising industry.
