Tracksuit is an Australian company that started up in 2021. Blackbird, Icehouse Ventures, Ascential, Shasta Ventures, and marketer Mark Ritson led a seed round that raised $6.8 million. The goal of the new company is to make brand tracking easier, which is a problem that marketers all over the world face.
With a team of 20 experts tracking over 1,300 brands across Australia, the US, the UK, and New Zealand, Tracksuit provides a cost-effective way for marketers to track the health of their brand. It bridges the gap between small operators and global research firms by providing high-end brand tracking services at affordable prices. Additionally, Tracksuit assists marketers in making the case for investment and proving the worth of their brand-building initiatives.
Also read: Hong Kong Looks To Academy Award Winner Michelle Yeoh As Tourism Ambassador
The founders of Tracksuit, Matthew Herbert and Connor Archbold, first crossed paths in 2017 while working at the software firm Mish Guru.Herbert was in charge of business development in Australia and New Zealand, and Archbold was the company’s chief operating officer in New York. They later reconnected in New Zealand at the end of 2020 and co-founded Tracksuit in partnership with TRA Labs and Previously Unavailable, the venture studio arms of insights agency TRA and innovation and venture studio, respectively.
Herbert, a law and science degree holder, launched Uber into Christchurch while still in college. He quickly realized that his passion lay in scaling innovative technology and helping those around him get the most out of themselves. Archbold, on the other hand, has extensive experience in operations, sales, and strategic partnerships.
The concept for Tracksuit came from best-in-class market research and brand building firms TRA & Formerly Unavailable after they noticed brands spending too much on the product and too little on marketing, which frequently hindered their capacity for long-term expansion. They created Tracksuit as a way to quantify, comprehend, and communicate the value of brands in order to address this.
Also read: India Today Group Launches India’s First AI Anchor Sana For Daily News Updates
They bootstrapped a profitable company when they launched Tracksuit 20 months ago. When the demand for their product soared, they approached investor meetings with assurance since they knew they had the support of a fantastic staff and solid metrics. The level of quick demand for Tracksuit is an indication of the shift in consumer businesses, which are now placing more emphasis on fostering long-term growth through highly successful, innovative marketing than on converting customers right away.
Tracksuit is changing the way brand tracking is done by offering high-end services that are affordable for both small businesses and large research firms. With the support of strategic partners and investors, Tracksuit is well-positioned to change the world and showcase a human and team-centric way to build a billion-dollar-business from New Zealand.
