In an industry shaking development on July 20, 2023, Spotify India announced a significant partnership with Supari Studios, the branded content arm of Mumbai-based creative agency, Kulfi Collective. As part of the deal, Supari Studios is set to spearhead Spotify India’s content marketing initiatives across its digital and social platforms.
Supari Studios is a powerhouse of creativity, with a history of crafting compelling branded content that has already garnered the attention of global brands such as Google, Red Bull, and Estée Lauder. This experience positions them perfectly to handle the challenge presented by Spotify India, a market leader in music streaming services.
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Spotify India, with its ambitious growth trajectory, sought a collaborator deeply embedded in the Indian market, capable of churning out content that echoes with the local audience. Supari Studios, renowned for its culturally relevant content, emerged as the perfect match.
This alliance signifies Spotify India’s unwavering commitment to expanding its foothold in the Indian market. Supari Studios’ prowess in producing captivating, immersive content is anticipated to help Spotify India amplify its reach, forge deeper bonds with current listeners, and attract new music enthusiasts.
Impressive statistics underpin Spotify India’s influence in the country. With a user base exceeding 50 million, each spending over two hours per day on average, the platform has ingrained itself into the Indian music landscape. Bollywood, pop, and hip hop reign as the most popular genres among Indian users.