Australians, rejoice! Forget mulling over menus or battling indecision. Red Rooster, the nation’s beloved chicken chain, has unveiled a revolutionary solution to satisfy your cravings in real-time – crave_ware.
This ingenious technology, developed in collaboration with creative agency whiteGREY, takes convenience to a whole new level. Crave_ware is an AI-powered t-shirt equipped with a built-in microphone that listens for – and interprets – your stomach rumbles.
Say Goodbye to Decision Fatigue: Crave_ware Listens to Your Stomach
Gone are the days of deciphering hunger pangs. Crave_ware’s sophisticated software not only detects stomach noises but cleverly distinguishes them from other bodily sounds. It then takes things a step further by analyzing the intensity and duration of your rumbles to determine the perfect Red Rooster meal for you.
“When the odds are stacked against you, you need to change the rules of the game,” Casley said. “As the original Aussie Chicken Shop Red Rooster knows chicken cravings like no one else. It dedicates all its smarts and ingenuity to satisfying them. So, what better way to increase brand consideration and get consumers to choose Reds as their chicken of choice than by plugging directly into their appetite?”
Red Rooster CMO Ashley Hughes highlights the groundbreaking customer experience (CX) solution crave_ware offers.
“We’ve never been a brand to rest on our laurels, so whiteGREY have created a groundbreaking CX solution that satisfies Australia’s chicken cravings in real time, and we are stoked to be the ones to bring it to life. By leveraging AI technology, we’ve created a solution that not only understands hunger cues but also takes the initiative to place orders on behalf of the consumer. It’s a seamless, innovative approach to satisfying ‘The Rooster Within’ and we can’t wait to listen to the conversation it creates for, and about, Reds.”
Crave_ware: Powered by Cutting-Edge Tech and a Dash of Humor
While the technical aspects of crave_ware, like the convolutional neural network, might sound complex (as whiteGREY’s CCO Chad Mackenzie playfully admits), the core concept is delightfully simple. Let your stomach do the talking – or rather, the rumbling – and crave_ware takes care of the rest.
“I mean we’ve got AI threatening to write our copy and pull together all of our imagery for us, so why not ordering chicken for us?” says Mackenzie.
Also read: PUFF Takes Flight: Memecoin Shatters Records with Mammoth NFT Mint
Red Rooster is rolling out crave_ware with a comprehensive marketing strategy, including an influencer campaign led by social media personality Issac Eats-a-Lot. They also plan for robust PR and digital initiatives to generate excitement. Additionally, Red Rooster is exploring future applications of crave_ware, including in-restaurant integrations like queue-skipping technology and cross-promotional opportunities.
To celebrate the launch and incentivize participation, Red Rooster is offering a chance to win a year’s supply of chicken to fans who submit their stomach rumbles! Crave_ware launches in early March.
Visit the website for more information.
