In a significant move, Red Bull, the leading name in energy drinks, has chosen DO., an independent creative group in Southeast Asia, to spearhead its strategic and creative endeavors in Vietnam. This collaboration, set to launch in the second quarter of 2024, marks a pivotal moment in the brand’s regional presence.
DO. SEA’s Vision for Red Bull
Beer Poonnotok, the founding partner and executive creative director at DO. SEA, expressed his enthusiasm for the partnership. “Our journey with Red Bull is not just about business; it’s a personal passion that resonates deeply. We aim to present work that excites and significantly impacts both the brand and Vietnam’s culture,” he said.
Insight and Ambition: The Winning Combination
Matthew Collier, DO. SEA’s managing director, highlighted the strategic insights behind this win. “Our previous experience in Vietnam, combined with our deep understanding of the market and swift approach to quality work, were key factors recognized by TCP, leading to this proud achievement,” he commented.
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Red Bull’s Dominance in Vietnam
Under the stewardship of the Thai F&B giant TCP Group, Red Bull has established itself as the premium energy drink in Vietnam. TCP Vietnam Co., Ltd., a subsidiary, manages all operations related to Red Bull, ensuring alignment with TCP Group’s broader strategies.
An Integrated Creative Powerhouse
Launched in May 2023, DO. SEA has rapidly evolved into a formidable force in the creative industry. The acquisition of the regional digital media and KOL agency Ambient Digital Group has enabled DO. SEA to offer a comprehensive suite of creative, digital, and KOL services, all under one roof.
