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Marketing In Asia > Blog > Marketing > Real Madrid Unveils Iconic 23-24 Home Jersey, Infused with Club Spirit and Sustainable Innovation
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Real Madrid Unveils Iconic 23-24 Home Jersey, Infused with Club Spirit and Sustainable Innovation

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Last updated: 2024/07/24 at 9:13 PM
Eshita
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Real Madrid
Source: https://supersport-cms-prod.azureedge.net/
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The all-white jersey has become synonymous with Madridistas; a color and approach to design that instantly invokes a sense of connection with Real Madrid fans across the world. Elegantly simple, the predominantly block color home jersey is punctuated only by a yellow and navy layered crew neck flat knit collar, completed with a bold navy stripe running vertically down its side. In a never seen before update for this season, the Real Madrid 23-24 home kit features the club’s iconic slogan “¡Hala Madrid!” on the collar – a battle cry commonly chanted by Madridistas cheering on their side from the terraces. 

Both the on-field version of the shirt and the fan version are made with 100% recycled materials, highlighting Real Madrid’s commitment to sustainability. The on-field version of the shirt is optimized with HEAT.RDY technology which, using advanced materials, maximizes airflow to keep players cool and comfortable during intense matches. Meanwhile, the fan version comes with an AEROREADY variant, utilizing sweat-wicking and absorbent materials to ensure a dry and enjoyable experience for supporters. 

Also Read: Nike Phantom Luna: A Game-Changing Innovation Tailored for Female Footballers

To further celebrate the jersey and its ability to unite, the latest drop is marked with a ‘family photo’ that brings together members of Real Madrid’s men’s and women’s football teams, its women’s basketball athletes, representatives from its youth academies, and players from its Genuine team who compete in the LaLiga Genuine. This inclusive representation signifies the broad reach and diverse nature of Real Madrid as a sporting institution. 

Excitement builds as the home jersey will be worn on the pitch for the first time during Real Madrid’s pre-season tour in the United States. Fans and supporters can now be part of this iconic tradition by purchasing the Authentic or Replica versions of the jersey. The Authentic version is priced at 4,600 THB, while the Replica version is available for 2,900 THB. Both versions, along with other accompanying apparel, can be purchased from various locations such as adidas Brand Center, adidas Sports Performance, the adidas application, adidas online store (www.adidas.co.th), LINE Shopping: @adidasthailand, and Ari Football. Additionally, the jersey will be available at Supersports and other leading participating stores starting from June 29th, 2023. 

With its striking design, sustainable materials, and deep-rooted symbolism, the new Real Madrid 23-24 home jersey encapsulates the essence of the club and its passionate fanbase. Join the Madridistas worldwide in embracing the spirit of ¡Hala Madrid! and make a powerful statement both on and off the pitch. 

This news is based on information from the Nation Thailand website.

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    Eshita Chaurasia July 24, 2024 June 15, 2023
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    By Eshita Chaurasia
    With a Post Graduate degree from NIFT and 9 years of experience, I am a skilled professional in Fashion Marketing, Brand Management, and Fashion/Retail Merchandising.
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