Orient Electric, a subsidiary of the CK Birla Group, has named Ravindra Singh Negi as its new managing director and CEO, with his appointment set to take effect on May 31, 2024, pending regulatory clearances.
Ravindra will also join the board of Orient Electric as a full-time director and will operate out of New Delhi.
CK Birla, chairman of Orient Electric, announced the appointment, stating, “We are delighted to welcome Ravindra Singh Negi as Managing Director and CEO of Orient Electric. His extensive experience across industries and especially electrical consumer durables will be pivotal in guiding Orient Electric towards sustained growth. Under Ravindra’s leadership, Orient Electric will accelerate its journey to becoming a future ready consumer centric organisation. He will continue to build organisation capability and execution excellence towards growing all key businesses. I would also like to thank Deepak Khetrapal for his valuable contributions to Orient Electric during his tenure as Managing Director.”
Prior to this role, Ravindra was associated with Bajaj Electricals where he served as the COO of the consumer products division. He is recognized as a prominent figure in the industry and formerly held the position of Chairman at the Indian Fans Manufacturers Association (IFMA).
Ravindra’s earlier experiences include leading the Electric Consumer Durables business at Havells and spending nearly two decades at Bharti Airtel in various commercial and leadership roles, culminating as the CEO of the Delhi and NCR circle.
He brings a wealth of experience in leading large-scale business transformations, turning around companies, and driving substantial P&L growth.
