In a bold move to engage and thrill moviegoers, PVR-INOX, India’s largest cinema chain, has launched a spine-chilling marketing campaign centered around the horror film ‘Insidious: The Red Door.’ The movie is the direct sequel to ‘Insidious: Chapter 2’ and fifth installment in the insidious series. The campaign invites participants to watch the movie alone in theatres, promising a unique and terrifying experience. By capturing the winner’s reactions on hidden cameras, PVR-INOX aims to explore the repercussions of facing fear alone on the big screen. Directed by Titus Upputuru and produced by The Titus Upputuru Company, this campaign pushes the boundaries of horror cinema and delivers an unforgettable cinematic journey.
Calling all daredevils! Are you daring enough to face the demons and watch Insidious alone at midnight at PVR? If yes, then participate in our #DareToWatchItAlone contest and stand a chance to win a gift voucher worth ₹5,000.#InsidiousTheRedDoor coming to PVR on 6th July!
.
.… pic.twitter.com/8uC1D7w1yR
— P V R C i n e m a s (@_PVRCinemas) July 1, 2023A Unique Marketing Approach: Dare to Enter the Darkness
PVR-INOX’s marketing campaign for ‘Insidious: The Red Door’ revolves around a captivating narrative that immerses viewers in a terrifying world of supernatural horror. The campaign’s objective is to engage consumers by offering them an unforgettable and fear-inducing cinematic experience . The winner, Vicky, was selected through a lucky draw and recorded on hidden cameras throughout the film. As the movie progresses, Vicky’s initial confidence gives way to escalating fear and a vivid imagination, ultimately leading him to leave the theatre before the film concludes. This narrative effectively captures the protagonist’s emotions and amplifies the spine-chilling atmosphere created by the film.
The Director’s Perspective: Creating Terror on the Big Screen
Director Titus Upputuru, founder of The Titus Upputuru Company, explains the challenge of capturing the protagonist’s emotions and creating a fear-inducing atmosphere in the theatre. By employing various elements, Upputuru masterfully crafts an experience that pushes the boundaries of horror cinema and leaves a lasting impression on viewers. The goal is to immerse the audience in a chilling atmosphere that heightens their fear and anticipation throughout the movie. The careful attention to detail and creative execution contribute to the campaign’s success in delivering a thrilling cinematic experience.
Collaborative Success: PVR-INOX and Sony Pictures
PVR-INOX’s partnership with Sony Pictures Releasing International in India plays a crucial role in the success of the ‘Insidious: The Red Door’ marketing campaign. Shony Panjikaran, the General Manager of Sony Pictures Releasing International, emphasizes the engaging narrative and the captivating exploration of fear in the campaign. This collaboration between PVR-INOX and Sony Pictures demonstrates their commitment to delivering unforgettable cinematic experiences that push boundaries and captivate audiences.
A Digital Showcase: From Theatres to Digital Platforms
The campaign is not limited to the big screen; it has also extended its reach to various digital platforms. Viewers can witness the winner’s escalating terror and the spine-chilling atmosphere created by ‘Insidious: The Red Door’ through the campaign’s brand film, which is currently being aired on digital platforms. This showcases the efforts of a skilled production team and allows a wider audience to experience the fear-inducing journey of watching the film alone in theatres. The digital presence of the campaign ensures that even those unable to attend the theatrical screenings can be part of the chilling experience.
Also read: Tyroo x Pinterest Partnership: A New Era in Visual Inspiration Advertising
PVR-INOX’s daring challenge to watch ‘Insidious: The Red Door’ alone in theatres provides moviegoers with a unique and spine-chilling experience. Through the collaboration of PVR-INOX and Sony Pictures, the campaign successfully captures the terror and fear that the horror film evokes. Director Titus Upputuru’s expertise in creating a terrifying atmosphere amplifies the narrative and ensures an unforgettable cinematic journey for viewers. Whether experienced in the theatre or through digital platforms, this campaign pushes the boundaries of horror cinema and leaves audiences on the edge of their seats. Will you dare to enter the darkness?
