By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In AsiaMarketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Snap Inc.
    Snap Inc.’s ARES: Revolutionizing the Virtual Try-On Experience for Customers
    22 hours ago
    Canadia Bank Launches New Mobile Banking App with Tencent Cloud International’s Support
    2 days ago
    Paytm Launches New Technology Platform to Promote Digital Payments in India
    3 days ago
    Latest News
    New Puma campaign aims to integrate sports into Indian education system
    43 mins ago
    American Eagle and Elf Beauty join forces for a clothing-inspired makeup collection
    1 hour ago
    UpGrad Raises $36.4 Million in Rights Issue Led by Temasek and Co-Founder Ronnie Screwvala
    1 hour ago
    The World Happiness Report and India’s Ranking: Insights and Debates
    20 hours ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Non-GAAP Accounting: The Misleading Financial Metrics Used By Companies
    Non-GAAP Accounting: The Misleading Financial Metrics Used By Companies
    4 weeks ago
    electric two wheeler
    From Shark Tank India to Nashik: The Rise of Revamp Moto’s Electric Two-Wheelers
    4 weeks ago
    Travel now pay later
    “Travel Now Pay Later” with SanKash: Financing Options for Your Dream Vacation
    2 weeks ago
    Latest News
    Rankings, Reform and Reflection
    3 days ago
    Revolutionizing Sustainable Transportation: CHARGE+ZONE’s High-Speed Charging Network
    1 week ago
    Uncovering the Domino Effect: How the Silicon Valley Bank (SVB) Collapse Could Trigger a Start-up and Stock Market Meltdown
    2 weeks ago
    Nexus Venture Partners Raises $700 Million Fund to Invest in AI, Fintech and Consumer Startups
    4 weeks ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    WPP's Wunderman Thompson Appoints Hasan Hasnie, Geoff Smeaton, & Nicholas Yeam To Regional Leadership Team
    WPP’s Wunderman Thompson Appoints Hasan Hasnie, Geoff Smeaton, & Nicholas Yeam To Regional Leadership Team
    3 days ago
    Silver Generation Embracing E-Commerce & Online Entertainment In Singapore
    Silver Generation Embracing E-Commerce & Online Entertainment In Singapore
    3 days ago
    Protecting Workers, Not Jobs: Singapore's Innovative Approach to Employment
    Protecting Workers, Not Jobs: Singapore’s Innovative Approach to Employment
    3 days ago
    Latest News
    UpGrad Raises $36.4 Million in Rights Issue Led by Temasek and Co-Founder Ronnie Screwvala
    1 hour ago
    Axiata Group Bhd Appoints Vivek Sood as Group CEO and Managing Director
    22 hours ago
    Walt Disney Company Starts Layoffs, 7,000 People to Lose Jobs
    2 days ago
    Introducing John McDuling: The Newly Appointed Editor-In-Chief Of Scire
    3 days ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Employer reputation
    Mastering the Art of Employee Branding: Key Strategies for Employers and Job Seekers
    6 days ago
    Eyewear fashion
    See Clearly in Style: The Best Eyewear Brands in India
    6 days ago
    The Difference Between Natural and Organic Skincare Products
    6 days ago
    Latest News
    New Puma campaign aims to integrate sports into Indian education system
    43 mins ago
    American Eagle and Elf Beauty join forces for a clothing-inspired makeup collection
    1 hour ago
    Snap Inc.’s ARES: Revolutionizing the Virtual Try-On Experience for Customers
    22 hours ago
    Rankings, Reform and Reflection
    3 days ago
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • Step By Step with Azleen
    • Market Masters Series
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Programmatic Ads: MediaMath
Share
Sign In
Notification Show More
Latest News
puma storefront
New Puma campaign aims to integrate sports into Indian education system
Inspiration Marketing
E.l.f beauty
American Eagle and Elf Beauty join forces for a clothing-inspired makeup collection
Fashion Marketing
UpGrad Raises $36.4 Million in Rights Issue Led by Temasek and Co-Founder Ronnie Screwvala
Marketing News
Ray-Ban’s “Genuine Since” Campaign Celebrates Authenticity with Mega Clubmaster and Wayfarer
Open Category
A man jumping
The World Happiness Report and India’s Ranking: Insights and Debates
Trends
Aa
Marketing In AsiaMarketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • Step By Step with Azleen
    • Market Masters Series
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > Feature Stories > Programmatic Ads: MediaMath
Feature Stories

Programmatic Ads: MediaMath

profile
Last updated: 2019/02/04 at 12:00 AM
Editorial Team
Share
4 Min Read
programmatic-ads:-mediamath
SHARE

2019 is shaping out to be an exciting year for programmatic.

Now fully into adolescence, the fast-growing technology is slated to take a 36% share of Asia-Pacific’s USD19 billion digital and video ad market. From artificial intelligence to connected TV and identity, MediaMath highlights the biggest trends that are set to impact the industry this year:

Contents
2019 is shaping out to be an exciting year for programmatic.Artificial intelligenceData privacyIdentityMobile

Artificial intelligence

“This year, there will be a surge in the use of Deep Learning techniques by ad-tech companies in all aspects of marketing: customer ad response prediction, audience look-alike modeling, dynamic creative optimisation, probabilistic identity tracking, fraud detection, and optimal bidding. Companies who only talked the talk and did not walk the walk in terms of big data and omnichannel strategies are going to be left behind at a quicker pace, as the technology advances further.” – Prasad Chalasani, Chief Scientist, MediaMath

Data privacy

“I expect certain browsers to continue to restrict third-party tracking and advertising by default. This tips the scales further in the direction of walled gardens and further fragments advertisers’ views of their customers. This also threatens the marketing dollars that fund free and open Internet content offered by independent publishers. Up to 80% of consumer browsing could be in privacy-enabled browsers by EOY 2019.

I see the advertising industry finding technical solutions to defaulted private settings, and I see privacy advocates ensuring consumer preference is respected. Ultimately, I see industry engaging consumers with consent to continue funding the free and open Internet with advertising and commerce dollars. This is a global thing—it’ll be there next year, on the heels of the GDPR and CCPA.” — John Slocum, VP, DMP

Identity

“Consent management companies, customer data platforms and data management platforms will continue to become critical components for managing the interaction of consumer preferences, personal information and pseudo-anonymous online identities.  With DoubleClick’s decision this year to stop populating the encrypted UserID field in DCM and DBM for consumers globally, marketers wanting to maximize campaign effectiveness and achieve maximum relevance for consumers must now explore alternative solutions in earnest.” — Ellie Windle, VP, Global Business Development

Mobile

“Mobile is not a channel anymore, but the channel of the other channels. Mobile is becoming the centerpiece of overall advertising spend, building the bridge between online and offline through location data ( DOOH, TV, audio, desktop, mobile). We expect a big consolidation of location data providers—they’ll partner with DSPs, TV and DOOH solutions to win market share. We also expect location data improvement of quality vs. quantity as the stakes for accuracy become high with attribution and we dig into the correlation between visits and sales. From a vertical perspective, location attribution will become especially interesting for CPGs, which don’t always have access to sales data, and for retailers as an additional down-funnel KPI for them to drive users to in-store purchase.” — Floriana Nicastro, Director, Mobile Product Solution

For more predictions in 2019, please visit MediaMath’s website.

You Might Also Like

Ray-Ban’s “Genuine Since” Campaign Celebrates Authenticity with Mega Clubmaster and Wayfarer

CleverTap Gaming Unveiled At GDC 2023

Introducing John McDuling: The Newly Appointed Editor-In-Chief Of Scire

WPP’s Wunderman Thompson Appoints Hasan Hasnie, Geoff Smeaton, & Nicholas Yeam To Regional Leadership Team

Silver Generation Embracing E-Commerce & Online Entertainment In Singapore

Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: news, social media, technology

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Editorial Team February 4, 2019
    Share this Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love1
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article 2019 2019
    Next Article 10-things-you-need-to-know-about-marketing-to-mongolian-consumers 10 Things You Need To Know About Marketing To Mongolian Consumers
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    Follow US

    8k Followers Follow
    3.3k Followers Like
    1.1k Followers Follow
    178 Followers Follow
    123 Subscribers Subscribe

    Latest News

    puma storefront
    New Puma campaign aims to integrate sports into Indian education system
    Inspiration Marketing 46 mins ago
    E.l.f beauty
    American Eagle and Elf Beauty join forces for a clothing-inspired makeup collection
    Fashion Marketing 1 hour ago
    UpGrad Raises $36.4 Million in Rights Issue Led by Temasek and Co-Founder Ronnie Screwvala
    Marketing News 1 hour ago
    Ray-Ban’s “Genuine Since” Campaign Celebrates Authenticity with Mega Clubmaster and Wayfarer
    Open Category 20 hours ago

    You Might also Like

    Open Category

    Ray-Ban’s “Genuine Since” Campaign Celebrates Authenticity with Mega Clubmaster and Wayfarer

    20 hours ago
    CleverTap Gaming Unveiled At GDC 2023
    Press Release

    CleverTap Gaming Unveiled At GDC 2023

    2 days ago
    Introducing John McDuling: The Newly Appointed Editor-In-Chief Of Scire
    BusinessNews

    Introducing John McDuling: The Newly Appointed Editor-In-Chief Of Scire

    3 days ago
    WPP's Wunderman Thompson Appoints Hasan Hasnie, Geoff Smeaton, & Nicholas Yeam To Regional Leadership Team
    BusinessNews

    WPP’s Wunderman Thompson Appoints Hasan Hasnie, Geoff Smeaton, & Nicholas Yeam To Regional Leadership Team

    3 days ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US

      © 2023 Marketing In Asia. All Rights Reserved.

      • Disclaimer
      • Terms of Service
      • Privacy Policy
      en English
      ar Arabiczh-CN Chinese (Simplified)en Englishtl Filipinohi Hindiid Indonesianja Japaneseko Koreanms Malayvi Vietnamese
      Join the growing tribe of Marketing In Asia!

      Subscribe to our newsletter and never miss our latest updates, news, videos, podcasts etc..

        Zero spam, Unsubscribe at any time.

        Removed from reading list

        Undo