In a vibrant celebration of creative collaboration, renowned automotive brand Porsche and sportswear giant PUMA have joined forces to produce a range of limited-edition sneakers, the ‘Dreams in Colours’ collection. This partnership, a unique fusion of industries, is designed to mark three decades of Porsche’s unwavering dedication and passion in Thailand.
The ‘Dreams in Colours’ sneaker line is artistically designed to mirror the Porsche 911 Carrera GTS, part of an exclusive collection that honors the vibrant spirit of Thailand. Reflecting the Thai tradition of attributing each day of the week to a specific color, the sports car and the accompanying sneakers are available in seven distinctive hues: Signal Yellow, Ruby Star, Signal Green, Pastel Orange, Riviera Blue, Ultra Violet, and Fire Red.
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In homage to 1993, the year Thailand officially became a Porsche importer, this striking collaboration will produce only 1,993 sneakers. This special edition, known as the Porsche x PUMA ‘Dreams in Colours’ line, promises to be an audacious statement in footwear.
PUMA Thailand’s General Manager, Ludwig Tsai, expressed his enthusiasm about this unique project. He said, “It’s been an honor to partner with Porsche and bring our collaborative ‘Dreams in Colours’ campaign to life, celebrating thirty years of continuous Porsche passion in Thailand.”
The collection boasts several intricate details such as a specific exterior limitation number, a modern ‘911’ logo on the rear pull tab, and an exclusive edition sneaker box along with a set of unique accessories.
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Yannick Ott, the Marketing Director at Porsche Asia Pacific, explained, “This collaboration between Porsche and PUMA is a tribute to all dreamers, like us. Drawing inspiration from the dynamic and creative culture of Thailand, we hope each step taken in these sneakers embodies the wearer’s dreams, confidence, and endless possibilities.”
Moreover, Porsche is expanding its horizon by partnering with media company 88rising, aiming to widen the scope for young, budding talents in Thailand. Known for cultivating opportunities for Asian artists globally, 88rising encourages creative growth through writing camps and other initiatives. Young artists are invited to showcase their music by tagging #DreamsinColours on TikTok. This article is based on information provided by Marketing Interactive.
