Coach, the renowned American luxury fashion brand, has taken the world of boutique retail to new heights with the unveiling of their air travel-themed boutique, Coach Airways. Housed inside an authentic airplane at Freeport A’Famosa Outlet in Malacca, this one-of-a-kind retail venue exudes an extraordinary shopping vibe.
The boutique’s interior is a delightful mix of Coach’s classic iconography, aircraft seats, and a cockpit, effectively transporting customers back to the charm of 1950s aviation. Each customer entering the boutique will be granted an entry pass, mirroring a plane ticket, creating an immersive air travel experience right from the entrance via an air bridge.
Officially welcoming customers from the 20th of May, Coach Airways aims to capture the opulence of the golden era of aviation while showcasing their top-notch product selection. As stated on their official website, the boutique also offers a café serving beverages reminiscent of in-flight refreshments. To add to the charm, each customer making a purchase at the boutique will be treated to a complimentary drink.
Coach is evidently amplifying its marketing initiatives in Southeast Asia, as seen with the recent opening of the Coach Play Singapore Shophouse. This partnership with the popular Singaporean café brand, Brawn & Brains Coffee, merges the love of fashion and food in a three-storey shophouse on Keong Saik Road. The vibrant pink and yellow exterior of the Coach Playhouse beckons visitors inside to a combination of retail space, immersive interaction areas, and a café serving Coach-themed food. On-duty artisans also provide customisation services for certain bags.
This news is based on an article from marketing-interactive.com.