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Marketing In Asia > Blog > Business > News > Philippine Airlines Ventures into Blockchain with Limited Edition Digital Collectibles
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Philippine Airlines Ventures into Blockchain with Limited Edition Digital Collectibles

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Last updated: 2023/08/02 at 2:12 PM
haidar bajrai
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Philippine Airlines
Image Source: Philippine Airlines
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In a pioneering move into the digital realm, Philippine Airlines (PAL), the flag carrier of the Philippines, has collaborated with Philippine Blockchain Week to introduce a series of limited edition digital collectibles. This innovative step symbolizes the airline’s commitment to honoring its legacy while enthusiastically embracing future technological trends.

The limited edition digital collectibles, marking the airline’s inaugural venture into the blockchain industry, carry more than mere novelty value. These collectibles not only encapsulate moments from PAL’s history but also offer customers exclusive benefits, including access to the Philippine Blockchain Week event.

Also Read: Pizza Hut and Coca-Cola Revolutionize Taste Experience with Fusion Flavors in Malaysia

Conceived by artist Trace Orozco, the collectibles comprise eight distinct images produced on the Ethereum blockchain network. Beyond their artistic appeal, each digital piece is encoded with $1,500 worth of redeemable Mabuhay Miles, adding an element of tangible reward for the owners.

Owners of these unique digital assets will also be treated to a VVIP ticket to the Philippine Blockchain Week event every year for the next three years. This premium access will provide an opportunity to engage with global thought leaders in the burgeoning technological landscape.

In a statement from Philippine Blockchain Week, they likened the rising stature of PAL and the increasing acceptance of blockchain technology. “As Philippine Airlines continues to soar to greater heights by growing its global network of nonstop flights, so does Philippine Blockchain Week work to elevate Philippine society by motivating Filipinos to embrace the infinite possibilities of Web3 and beyond.”

The move signals PAL’s commitment to staying at the forefront of technological advancement while adding value for its customers. By embracing the blockchain revolution, the airline sets a precedent for other companies in the industry to follow.

This article is based on information sourced from Marketech APAC.

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TAGGED: aviation industry, blockchain, Digital Collectibles, ethereum, Mabuhay Miles, Philippine Airlines, Philippine Blockchain Week, Web3

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    haidar bajrai August 2, 2023 August 2, 2023
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    By haidar bajrai
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    With a strong sense of compassion and a desire to effect real change, I am a passionate and purpose-driven person committed to having a positive impact on the world. I am inspired by works that present fresh viewpoints and insights. Hence i engage with travelling and participating in outdoor activities to learn more about the world. Exposure to diverse cultures and environments fuels my capacity for creative problem-solving, which also broadens my perspective on life.
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