Global fashion label PHANTACi and metaverse Highstreet have launched a unique collaboration. They introduced “PHANTACi Peninsula” within Highstreet World. This region aims to merge fashion, magic, and art into an interactive experience.
PHANTACi Peninsula represents the brand’s essence in the Web3 realm. It invites visitors into the metaverse for enchantment, nostalgia, and adventure. It also showcases elements inspired by Taiwanese singer Jay Chou, PHANTACi’s co-founder and creative director. You’ll find magical realms, street basketball scenes, and romantic environments.
Visitors can explore places like PHP Café and PHANTACi Shoebox. They’ll find limited edition items and exclusive discounts for PhantaBear holders. These elements enhance the shopping experience.
A time travel experience dedicated to Chou stands out. It’s inspired by classic amusement park boat rides. Visitors travel through epochs of Chou’s career and iconic songs like “Secret” (2007), creating a cinematic journey.
Furthermore, the Highstreet and PHANTACi teams are working together to design homes within PHANTACi Peninsula. They’ll sell these homes through an Initial Home Offering (IHO). PHANTACi Castle, the centerpiece, leads to an engaging shopping experience and activities inside the homes. Users gain privileged access to an exclusive shopping district, creating an immersive community.
Ric Chiang, co-founder of PHANTACi, expressed excitement about the partnership. He emphasizes the creation of an immersive experience. It showcases the brand’s passion for music, entertainment, and culture. With PHANTACi Peninsula, they want to offer a world where visitors explore, discover, and create stories.
Jenny Guo, co-founder of Highstreet, spoke about breaking traditional boundaries. The goal is to blend fabric and code into an immersive universe. The products become part of the story. She wants supporters to experience the brand in an innovative way.
Flora Fang, COO of Highstreet, added that this is a magical part of the open metaverse. It offers nostalgic and fun pursuits. Visitors can take part in community activities and engage with PHANTACi in the future.
This collaboration brings a new era to fashion and metaverse interactions. It’s a glimpse of the evolving relationship between brands and digital worlds.
This news is based on Marketing Interactive.