Parle Agro, the largest Fast Moving Consumer Goods (FMCG) company in India, has announced the appointment of Ankit Kapoor as the new Head of Marketing and International Business for the Group. This evidently signals Parle Agro’s commitment to a much faster brand presence and market penetration within India and the world.
From Ananta Capital to Parle Agro
Kapoor’s Journey He was applying knowledge from his marketing skills earlier developed at Ananta Capital, where he was the Chief Marketing Officer, before joining Parle Agro. He contributed to the redefinition of brand strategy for five Direct-to-Consumer (D2C) and legacy brands during his tenure. The key focus during his term was strategic brand building and performance marketing, while spearheading NPD (new product development) and offline sales strategies.
A Wealth of Experience Kapoor, a 15-year veteran of the FMCG sector, is acclaimed for his leadership across diverse teams, business operation management, and keen eyes in developing path-breaking marketing strategies across geographies, categories, and companies. He has more than 20 years of experience, which include a key role as Business Executive Officer and Head of Marketing at Nestlé, leading the MILO business for Central and West Africa with its global brands KitKat, Milkybar, and BarOne.
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Vision for Parle Agro
Scaling New Heights In his announcement on LinkedIn, Kapoor expressed his enthusiasm about joining Parle Agro. “Thrilled to be joining one of India’s foremost FMCG companies as the Head of Marketing and Head of International Business. It is indeed an honor and opportunity to be able to nurture and grow the brands both in the country and in the international markets,” he said. Kapoor is peeping into the years ahead to scale the brands and products of the company to a whole new level through his vast experience, thus raising the global footprint and at the same time further strengthening the position in the Indian market.
A Future Focused on Innovation and Growth “Ankit Kapoor, in his new role as Head Marketing and International Business at Parle Agro, gives a very clear signal to the ambitious roadmap that the company has, both in terms of innovation and in terms of reaching out to more audiences. With Kapoor spearheading the marketing and international business strategy for Parle Agro, the firm is all set to raise its banner for further growth, capitalizing on its legacy to make a stronger, more dynamic presence in the FMCG industry in India and overseas.”
