B2B Sales And Marketing: Fundamentals For The Win
From preparation to dealing with different clients from different industries, here are few B2B sales and marketing lessons Iâve learned in the process. I have always loved selling and closing…
Safeguard The Future Of Your Business By Understanding These Marketing Risks
Marketing risks management is the responsibility of the entire marketing organisation to either prevent or mitigate any complications or negative risks implications that can have on an organisation. Horrendous as…
Spotify Launches In Three New Markets
Spotify just announced recently that their services are now available in Vietnam, South Africa and Romania from March 13, 2018 onwards. Offering an unrivalled mix of domestic and international music,…
How To Leverage Cialdini
Everyone wants to own a business or become their own boss. At least, in my world that seems to be the case. With the rise of cost living, many people…
The OTT Race In Malaysia: What Will Drive Growth And Expansion?
With the kick off of 2018, it’s a good time to pause and evaluate the OTT market and what we think will win in the space. The market numbers are…
Personal Branding: It Is All In The Mixing And Matching When It Comes To Grooming
You can have a whole new wardrobe staring at you in no-time, with these tried, tested and approved method of personal branding. Hard to believe, right? Read on. “Oh no,…
Vivy Yusof: Pure Genius Or Purely Strategy?
Vivy Sofinas Yusof has taken her fashion e-commerce empire by storm in Malaysia, Singapore, Indonesia, Brunei and recently London. At the age of 30, she is a successful fashion mogul…
The Unsung Hero We Forget To Thank
Who is the father of advertising? Subject matter experts and media enthusiasts will answer David Ogilvy (1911 – 1999) in a heartbeat. I beg to differ. To me, the father…
The ABCs of PR Crisis Management
If you asked me 15 years ago, I would be ever so eager to avoid handling communication strategies for any company with a high risk tendency when it comes to…
AI, Chatbots And Digital Systems: Making The Human Fit
Technology is continuing to encroach on our day- to- day lives. This pace is increasing and while there are many benefits to the way technology can enhance services, perhaps it…
Brand Differentiation For Modern Marketers: 5 Ways To Drive Your Reputation And Hack Your Growth
A distinctive brand will earn more recognition, interminable impression and most importantly, make a profit. Brand differentiation refers to the ability to exclusively distinct your brand with your competitor by…
The Last Thing People Need From You Is Another Content
The world is a very noisy place, and it’s about to get worst. It is so terrible even large brands themselves are finding it tough to make existing customers to…
Personal Branding Success: You Need To Start With Personal Image
When we talk about image, it is really not about donning that five thousand dollar shoes, it goes deeper than that. There is something that you own which is exclusively…
Unilever Pond’s Is Using Data To Improve ROI On It’s Influencer Marketing Campaigns Around The World
As millennial consumers continue to reject traditional advertising and are driven by recommendations from beauty experts on social media, influencer marketing is one of the main new drivers of customer…
Lunar New Year 2018: Here Are 21 Most Popular Video Ads On YouTube Malaysia
Gong Xi Fa Cai dan Happy Lunar New Year 2018! Get ready with your tissue paper, as you won’t be able to hold your tears this time. Recently YouTube Malaysia…
