Outbrain Inc (NASDAQ: OB), a global trailblazer in open-web recommendation platforms, has declared a novel two-year collaboration with Mothership, a leading youth-oriented digital news platform in Singapore. This partnership ushers in a new era of AI-driven ad personalisation on Mothership’s digital platform, providing a premium inventory for advertisers and paving new pathways to the elusive young audience demographic.
Capturing Young Audiences and Amplifying ROI
According to SimilarWeb, Mothership ranks as the third-largest news website in Singapore, drawing a substantial segment of the city-state’s Millennial populace. With Outbrain’s pioneering Smartlogic technology, Mothership intends to leverage its traffic by tailoring the user journey and content suggestions to the readers’ preferences, thereby promising a market-leading return on investment.
The Expansion of Outbrain’s Network in Singapore
This partnership puts Outbrain at the forefront as the preferred partner among the major Singaporean publishers. Mothership is now the latest addition to the network, joining ranks with the esteemed Singapore Press Holdings, Mediacorp, and AsiaOne.
Ben Steel, General Manager SEA for Outbrain, voiced his excitement on the new collaboration, “Supporting quality local journalism has never been more crucial, and it forms the backbone of our mission at Outbrain. Hence, we are thrilled to team up with Mothership, a true Singaporean success story, to continue broadcasting stories of significance.”
“Indeed, Mothership has a unique connection with younger audiences, a demographic often challenging for marketers to tap into. Outbrain’s innovative technology and data-centric approach will provide fresh avenues to interact with this dynamic segment,” he added.
Equally enthused, Daniel Ho, Head of Corporate Development at Mothership, said, “We are excited to adopt Outbrain’s AI-driven customisation with editorial, ad, and layout prediction, to better serve our audiences and generate positive brand value.”