In a significant corporate reshuffle, Golin, a prominent agency under the Interpublic Group, has announced Neysa Chou as its new executive director for Golin Taipei. Known for her expertise in strategic advising, integrated marketing communications (IMC), social media, and digital project management, Chou is set to spearhead the consumer and digital teams in Taipei.
As part of her new responsibilities, Chou will be reporting directly to Terry Chiang, the managing director of Golin Taipei. The appointment marks her return to the Interpublic Group, with her previous stints at Golin and DeVries Global in Taipei and Beijing, where she amassed extensive experience in PR, digital marketing, and several business sectors, including entertainment, tourism, cosmetics, and consumer electronics.
Commenting on Chou’s appointment, Chiang expressed confidence in her creative enthusiasm, sharp business acumen, and reputation as a trustworthy advisor to brands across diverse industries. Chiang highlighted that Chou’s leadership would facilitate impactful and transformative outcomes for their clients.
He further noted, “Neysa’s leadership of our dynamic, energetic, and passionate team is set to uplift our talents’ skills, strategic thinking, and drive to make even bolder strides for brands.”
Expressing her excitement to join Golin Taipei, Chou said, “I’ve observed the team as they have created meaningful, award-winning work, along with progressive DEI programs.” She eagerly looks forward to leveraging her decade-long industry experience and insights, particularly in the travel and FMCG sectors, to serve the company’s clients and team. Chou is also keen to contribute to the exceptional workplace culture that Golin is recognized for.
Her appointment reflects Golin Taipei’s commitment to enhancing its strategic prowess and driving impactful client solutions by bringing industry veterans onboard.
This news is based on a report by Marketech APAC.