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Marketing In Asia > Blog > Business > News > New Campaign ‘Oat My Goodness’ Launched By Oatbedient To Highlight Its Quality Ingredients
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New Campaign ‘Oat My Goodness’ Launched By Oatbedient To Highlight Its Quality Ingredients

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Last updated: 2023/03/17 at 7:53 PM
Dr. Surbhi Sharma
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New Campaign ‘Oat My Goodness’ Launched By Oatbedient To Highlight Its Quality Ingredients
Source: Oatbedient
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Oatbedient, a popular brand of plant-based milk, just started a new campaign with GOVT Singapore to show off its line of powdered oat milk drinks. The campaign, called ‘Oat My Goodness’, features a whimsical film that promotes the brand’s products and its mascot, Oatdit. The campaign will be promoted through various channels, including social media and digital platforms.

Bringing the Goodness of Oatbedient to Life

The main objective of the campaign is to highlight the goodness of Oatbedient’s products. To achieve this, GOVT Singapore partnered with video production company Rolla Productions and an audio company to create an uplifting original tune that showcases a world with no fillers, no junk, and only good ingredients. The goal was to illustrate Oatdit’s adventures in a fun and entertaining way, introducing consumers to the brand’s benefits through a catchy tune.

“We wanted to create a fun and quirky campaign that accurately represents the likable and unique Oatbedient brand. By showcasing the benefits of our products in an entertaining way, we hope to educate consumers about the benefits of our authentically healthy plant-based products,” said Elaine Teo, co-founder of Oatbedient.

Authentically Healthy Plant-Based Products

Oatbedient’s range of plant-based products is authentically healthy, with a strong focus on clean labels that empower customers to make informed nutritional choices. In today’s saturated market, it is often difficult to discern which products are truly nutritionally beneficial. However, with Oatbedient’s simple vision of only creating delicious clean labeled products that they would gladly feed their own families, consumers can trust that they are getting a quality product.

The Benefits of Powdered Oat Milk Beverages

Oatbedient’s powdered oat milk beverages are versatile and made from quality ingredients. They are a great alternative to traditional dairy products and are perfect for those who are lactose intolerant or have dairy allergies. Oat milk is also a great source of nutrients such as fiber, vitamins, and minerals, making it a healthy choice for consumers.

Also read: Now Studio Acquires Drama Republic’s ‘The English’ and Other Titles In New Deal With All3Media International

Oatbedient’s ‘Oat My Goodness’ campaign is a fun and entertaining way to showcase the brand’s range of powdered oat milk beverages. With a focus on quality ingredients and clean labels, Oatbedient is committed to providing authentically healthy plant-based products to consumers. So, if you’re looking for a healthy alternative to traditional dairy products, be sure to check out Oatbedient’s range of powdered oat milk beverages.

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    Surbhi Sharma March 17, 2023 March 17, 2023
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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