Bold Moves in the Media Landscape
Murmur-Group, the renowned multi-channel media agency, is all set to redefine its media planning prowess. In an impressive move, the agency announces the onboarding of Craig Sue as the Head of Media Planning. Not just that, Janice Chan will be fortifying the team, stepping in as the Senior Account Manager.
These major appointments have been strategically timed, following a series of triumphant client acquisitions such as lululemon, Summernats, and Form 700.
A Fresh Drive Towards Planning Excellence
Both Sue and Chan are anticipated to further hone the agency’s commitment towards planning proficiency. Their roles are designed to bolster the end-to-end media planning process, ensuring that Murmur-Group’s clientele is endowed with unmatched planning insights, right from inception to the measurement stages.
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Dave Levett, Managing Director at Murmur-Group, emphasizes the growing importance of data in shaping communication plans tailored for clients. “Craig joined us at the start of Q3 and has already proved he is an absolute gun and at the cutting edge of what it means to drive evidence-based planning and effectiveness for clients. With Janice also joining the team, we now have an enviable level of knowledge within our team working to solve client challenges better than ever before. I have no doubt that Janice and Craig’s smarts, combined with our already existing talented planners, will help move Murmur’s planning capabilities into its next evolutionary growth phase. I welcome them both to the team.”
Leveraging Diverse Expertise
Craig Sue, before his grand entry to Murmur, held influential roles at CHEP and Digital Media. With over 20 years of experience in Media Strategy, Client Engagement, and Commercial & Investment Planning, he’s a potent addition to the team. On his new role, Sue expressed, “It’s a great time to be part of the current media landscape and I’m incredibly excited to have taken on this new role; it speaks to Murmur’s long-term commitment in finding a better way to drive growth for its clients. Because we go further into understanding our clients’ businesses and their business objectives, the way they do business and how and where they drive revenue, we go beyond offering isolated campaign media strategies to acting as a strategic part of their business team. “Murmur Group is succeeding in actually doing what many agencies say they do, in that the agency is truly a strategic and collaborative partner for its clients.”
A Promising Road Ahead
With these key appointments, Murmur-Group is firmly poised to carve out a unique niche in the world of media planning. The blend of Sue’s strategy-oriented approach and Chan’s passion for campaigns ensures that the agency is headed towards a future brimming with possibilities and breakthroughs.
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