By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    2 weeks ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 weeks ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 days ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 days ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    4 days ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 week ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    8 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    6 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    6 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    6 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 weeks ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 weeks ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    3 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 days ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 days ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    4 days ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 week ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    7 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    7 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    5 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Mortein’s ‘Louie The Flyhunt’ Campaign: A High-Tech Manhunt Adventure in Australia
Share
Sign In
Notification Show More
Latest News
Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability
Press Release
Vijay Kumar
Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 
Press Release
Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
Press Release
stop food waste
LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger
Press Release
Cris Tan
Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
Advertising Interviews Marketing
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Campaign > Mortein’s ‘Louie The Flyhunt’ Campaign: A High-Tech Manhunt Adventure in Australia
CampaignPress Release

Mortein’s ‘Louie The Flyhunt’ Campaign: A High-Tech Manhunt Adventure in Australia

profile
Last updated: 2023/12/07 at 8:07 PM
Dr. Surbhi Sharma
Share
4 Min Read
'Louie The Flyhunt
SHARE

In a groundbreaking marketing move, Havas Host and Reckitt, in collaboration with Havas Red, have launched the “Louie The Flyhunt” campaign. This unique initiative invites Australians to engage in a high-tech manhunt, combining traditional hunting tropes with state-of-the-art technology, set against the backdrop of Australia’s fly season.

The Hunt for Australia’s Most Wanted: Louie the Fly

The campaign centers around the infamous Australian icon, Louie the Fly, now labeled as Australia’s most wanted. Wanted posters featuring a detailed sketch of Louie, created by a specialist FBI artist, have been distributed nationwide, adding to the excitement and challenge of being the first to eliminate Louie the Fly.

Interactive App for a Thrilling Experience

Havas Host has developed an interactive app to enhance the “Louie The Flyhunt” experience. Participants are encouraged to use the app to scan flies they have killed. If they successfully eliminate Louie, they stand to win a substantial bounty of $10,000.

Innovative Media Integration and Influencer Engagement

The campaign cleverly integrates Reckitt’s wider media, featuring a news-style ticker tape with Louie the Fly’s mugshot across other Reckitt brand VOD ads. Additionally, short social videos will feature an animated Louie playfully taunting users, while traditional manhunt tactics are brought to life with fly posters in Sydney.

Social media sensation, outback expert, and seasoned fisherman Luke Falzon has been appointed as the Chief Fly Hunter. Falzon will lead the influencer activity, creating engaging content on catching Louie and putting Mortein at the forefront of this nationwide hunt.

Creative Directors and Marketing Managers Share Their Excitement

Justin Ruben, Executive Creative Director at Havas Host, shared his enthusiasm: “The ‘Louie The Flyhunt’ campaign is a fusion of creativity and innovation. We’ve turned annoying flies into our own media, by blending traditional elements with modern technology. This campaign was designed to give Aussies the chance to finally kill Louie for themselves, all they need is a can of Mortein.”

Ilaria Lucheschi, Category Marketing Manager at Reckitt, also expressed her views: “Innovation has always been part of Mortein’s DNA, and the ‘Louie The Flyhunt’ campaign is another testament to our commitment to pushing boundaries. When Havas Host approached us with this culturally impactful idea, we saw a great opportunity to leverage a distinctive brand asset to engage our audiences in what is typically a low engagement category. Placing our beloved Louie the Fly at the heart of the campaign makes him more relevant than ever, even to younger audiences.”

Join the Hunt and Win

The campaign, running for three weeks from 04/12/23, will be featured across Radio, Social, VOD, and OOH. Participants can join the hunt and stand a chance to win by visiting Louietheflyhunt.com.

About Mortein

A true Aussie success story, Mortein dates back to the 1870s when J. Hagemann, a German immigrant to Australia, pioneered several pest control solutions. Mortein is now a household brand, available in many locations around the world.

About Havas Host

Havas Host is a creative agency renowned for using a blend of creativity and technology to solve real business problems and helping its client’s to Grow Well. Its breadth of capability, from brand thinking and design to innovation, CX, digital development and beyond enables them to create world-class work across the entire brand experience. Havas Host is one of the most awarded agencies in Australia, winning two ultra-rare D&AD Black Pencils in 2018 alongside the Titanium Grand Prix at the Cannes Lions and the Australian Grand Effie.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

You Might Also Like

Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability

Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 

Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas

LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger

Quick Heal Technologies Limited Reiterates Its Commitment to Cyber Fraud Prevention, Launches Freemium Model of AntiFraud.AI

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: Australian Marketing Campaigns, Chief Fly Hunter Luke Falzon, dvertising, eckitt Partnership, Fly Season, Havas Host and, Innovative Marketing Strategies, Interactive App Campaigns, Louie The Flyhunt Campaign, Mortein Fly Hunt

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Surbhi Sharma December 7, 2023 December 7, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Surbhi Sharma
    Follow:
    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
    Previous Article Flying Tigers Singapore-Finland Creative Alliance: ‘Flying Tigers’ Film Embarks on a Historic Journey
    Next Article PRecious-Communications-Launches-PRecious-IMPACT-with-Pauline-Yoong-at-the-Helm PRecious Communications Launches PRecious IMPACT with Pauline Yoong at the Helm
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability
    Press Release 1 day ago
    Vijay Kumar
    Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 
    Press Release 2 days ago
    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
    Press Release 2 days ago
    stop food waste
    LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger
    Press Release 2 days ago

    PropertyGuru

    property guru

    You Might also Like

    Press Release

    Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability

    1 day ago
    Vijay Kumar
    Press Release

    Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 

    2 days ago
    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
    Press Release

    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas

    2 days ago
    stop food waste
    Press Release

    LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger

    2 days ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy