Mumbai | November 5, 2024 – Moneycontrol, India’s foremost digital financial platform, has reached a new high, surpassing 10 crore (100 million) unique visitors in October 2024, according to Google data. This remarkable accomplishment underscores Moneycontrol’s role as a premier destination for real-time financial news, market insights, and investment tools, setting a new standard for digital financial platforms in India. Moneycontrol is owned by the Network18 Group [NSE: Network18].
With an exceptional blend of stock market data, financial resources, exclusive research, and up-to-the-minute business news, Moneycontrol continues to captivate users across India and beyond. This milestone represents a significant advantage, with Moneycontrol’s audience 31% larger than its closest competitor, The Economic Times, as per Comscore’s September 2024 report. This achievement follows years of dedicated growth and innovation to meet the needs of investors in India’s ever-evolving digital finance landscape.
Moneycontrol Pro: Redefining Digital Finance Subscription
Since its launch five years ago, Moneycontrol Pro has built a reputation as a world-class premium subscription service, now boasting over 1 million subscribers. This achievement not only reinforces its position as the largest digital news subscription platform in India but also places it among the top 15 globally, competing with giants like Financial Times and China’s Caixin. With a rapidly growing subscriber base, Moneycontrol Pro is on par with global financial publications in terms of influence and reach.
“The fact that over 10 crore people chose to use Moneycontrol in just one month is a great vote of confidence in the quality of our content and the value it adds for retail investors looking to make investment decisions,” said Nalin Mehta, Managing Editor, Moneycontrol.
Boosting Engagement and Retention
Moneycontrol has successfully enhanced user engagement with innovative features that keep users returning to the platform. According to Comscore, Moneycontrol achieved nearly 40% higher page views than The Economic Times in September 2024, with time spent on the platform reaching an impressive 407.48 million minutes. This shows that users are not only visiting the platform but spending considerable time engaging with its extensive financial resources.
“This is a monumental milestone and Moneycontrol has broken the ceiling as India’s premier digital finance platform,” said Adil Zainulbhai, Chairman, Network 18. “This achievement reflects high consumer confidence in the cutting-edge markets data tools and content we offer on Moneycontrol which help users invest their money more smartly.”
An Expanding Fintech Ecosystem
Beyond news and insights, Moneycontrol has ventured into fintech, offering personal loans, fixed deposits, bank account management tools, and credit score checks, further broadening its appeal. The platform is developing as a one-stop ecosystem for diverse financial needs, helping users navigate investments, loans, and wealth management with ease.
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