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Reading: Heckler Singapore and Bloomberg Originals Unveil “Momentum”: A Bold New Documentary Series Exploring Asia’s Future
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Marketing In Asia > Blog > Marketing > Buzz > Heckler Singapore and Bloomberg Originals Unveil “Momentum”: A Bold New Documentary Series Exploring Asia’s Future
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Heckler Singapore and Bloomberg Originals Unveil “Momentum”: A Bold New Documentary Series Exploring Asia’s Future

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Last updated: 2024/11/05 at 6:11 PM
Hiren Lakadiwala
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Heckler Singapore and Bloomberg Originals Unveil "Momentum": A Bold New Documentary Series Exploring Asia's Future
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In a pioneering venture into long-form storytelling, Heckler Singapore, in collaboration with Bloomberg Originals, has unveiled Momentum, an immersive six-part documentary series. Directed by acclaimed Singaporean director June Cheong and hosted by Bloomberg’s Chief Correspondent for Southeast Asia, Haslinda Amin, Momentum explores Asia’s transformative journey through technology, sports, entertainment, and culture. This captivating series delves into stories that are reshaping the region, marking Heckler’s first venture into feature-length storytelling.

A Visual Odyssey Across Asia’s Shifting Landscape

Under the stewardship of producer Jasmine Tay, Momentum offers viewers an inside look at dynamic sectors and regions throughout Asia. The episodes span nine cities, covering a wealth of topics—from India’s rise in the international space race to Korea’s architectural renaissance, Japan’s cutting-edge AI advancements, and Singapore’s vision for a sustainable future city. Each story dives into the intersection of local culture and global influence, revealing the powerful forces driving Asia’s evolution.

“Working on Momentum was truly a unique experience,” Jasmine Tay shares. “This series allowed us to combine the artistic with the logistical challenges of long-form production, providing a platform for Asia’s most compelling stories.”

Behind the Scenes: A Strong Female Production Team

Jasmine enlisted director June Cheong for this ambitious production, forming a formidable all-female team. Together, they navigated formidable challenges, from natural disruptions like typhoons and earthquakes to flight delays and health concerns. Their shared vision led to a seamless collaboration, setting a new standard in documentary production.

June fondly describes Jasmine as “the Dana Scully to my Fox Mulder,” emphasizing her balanced approach and supportive nature throughout the project. “Jasmine’s ability to ground my creativity with her logistical expertise was invaluable. Her commitment to my directorial vision made this project an incredible journey.”

The Art of Long-Form Storytelling

For Jasmine, the transition from short-form content to a full-length documentary was a new frontier, showcasing her ability to navigate different storytelling formats with ease. She notes, “Producing long-form is like running a marathon—it requires different skills and an expanded vision. But at the core, it’s about managing people, economizing shots, and sticking to tight schedules.”

The team’s dedication shines through every frame of Momentum, transforming the series into a visual odyssey that not only entertains but also educates audiences on Asia’s potential and promise.

About Heckler Singapore and Bloomberg Originals

Heckler Singapore is known for its expertise in CGI and VFX, elevating creative storytelling with groundbreaking visuals. In collaboration with Bloomberg Originals, known for its impactful news and stories, Heckler pushes the boundaries of documentary filmmaking with Momentum, blending innovative visuals and narrative finesse.

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    Hiren Lakadiwala November 5, 2024 November 5, 2024
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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