A Glimpse into the Gemstone Choices of Oregonians
Recent research led by the esteemed experts in diamond engagement rings and fine jewelry, Mark Broumand, has offered an intriguing look into the gemstone preferences of Oregonians as the festive season draws near. Utilizing comprehensive Google search data, the study analyzed over 45 different gemstones and close to 500 keywords, painting a detailed picture of the most sought-after gemstones in Oregon over the last ten months.
The Rise of Moissanite: A New Favorite
The standout finding of this study is the remarkable ascent of moissanite in popularity. Over the past five years, this gemstone has experienced a 131% increase in online searches, positioning it as Oregon’s second most coveted gemstone. With monthly US searches reaching an impressive 277,880, the demand for moissanite in the form of rings, necklaces, and earrings has been significant. In states like Kentucky, Utah, and Nebraska, the interest is even more pronounced, with monthly searches reaching up to 3,650.
Moissanite: An Affordable and Sustainable Choice
The allure of moissanite extends beyond its striking resemblance to diamonds. Its lab-grown origin makes it not only a more affordable option but also an environmentally conscious choice. Reflecting on the study’s insights, a spokesperson from Mark Broumand remarked, “This study underscores the ever-evolving gemstone market by highlighting the significance of diamonds, along with the growing fascination with alternatives like moissanite. As Christmas shoppers increasingly seek sustainable and budget-friendly options, moissanite stands out as a brilliant choice that not only dazzles, but also leaves you confidence in your purchase.”
Diamonds: The Timeless Jewel
Despite the growing interest in alternatives, diamonds maintain their stronghold as the market leader. With an average monthly search count of 370,061 across the United States, diamonds remain the preferred choice in 38 states, including Texas, New York, and Florida. Their timeless appeal is further reinforced by their popularity among iconic figures and a staggering 24 million weekly TikTok views in the US under “#diamond”.
Other Gemstone Favorites in Oregon
Following closely behind moissanite, moonstone occupies the third spot in Oregon’s gemstone rankings. Revered since the late 19th century, particularly during the Art Nouveau period for its unique sheen and mystical properties, moonstone has seen a 54% increase in online searches over the past five years. In fourth place is opal, celebrated for its captivating color play and popularity in states like Colorado, Kansas, and Missouri. Finally, pearls, with their natural elegance and rich history, complete Oregon’s top five, enjoying a significant surge in popularity, especially on platforms like Pinterest.
America’s Gemstone Preferences: A Comprehensive Overview
This study also offers a nationwide perspective on the most in-demand gemstones, with diamonds, moissanite, and pearls leading the pack. The detailed state-wise analysis provides a fascinating insight into regional gemstone trends.
The Method Behind the Analysis
The study’s methodology was meticulous, leveraging the Google Keyword Planner to analyze a total of 46 gemstones across all 50 states. Using 490 distinct keywords, the study ensured an exhaustive coverage of each gemstone, offering a rich and nuanced understanding of consumer preferences and market trends.
This captivating exploration into Oregon’s Christmas 2023 gemstone trends not only showcases the lasting charm of traditional stones like diamonds but also highlights the increasing popularity of sustainable and cost-effective alternatives like moissanite. As the festive season nears, these findings provide valuable insights for those looking to make thoughtful and informed jewelry choices.