Mohey, a renowned name in bridal fashion, has launched its latest campaign, continuing the #DulhanWaliFeeling series with brand ambassador Kiara Advani. This campaign is a celebration of the confident, contemporary Indian bride, showcasing Mohey’s latest bridal collection that blends traditional charm with modern sophistication.
Kiara Advani: The Face of Modern Royalty
Kiara Advani, in her ongoing collaboration with Mohey, brings to life the brand’s vision of a modern-day bride. “I am thrilled to unveil yet another exciting campaign with Mohey,” said Kiara. “The latest collection is a paradise for brides-to-be, offering a timeless connection to the artistry of love and celebration. Each piece tells a unique story, and I am honored to be part of this enchanting journey.”
The Campaign Film: A Radiant Tribute
Vedant Modi, Chief Revenue Officer at Vedant Fashions Limited, spoke about the campaign film’s launch. “Our association with Kiara Advani continues as we unveil our latest wedding campaign,” he stated. “Kiara introduces the ultimate #DulhanWaliFeeling lehenga, embodying the spirit of a bride and the charm a bridal lehenga holds. This film is a radiant tribute to love, tradition, and individuality, reflecting the values Mohey cherishes.”
Conceptualization and Execution by Shreyansh Innovations
The campaign, conceptualized and executed by Shreyansh Innovations, highlights the sentimental value of a bridal lehenga. Shreyansh Baid, the Founder and Director of the agency, remarked, “We have celebrated the modern bride in our latest campaign film. Kiara looks stunning in Mohey’s intricately designed lehenga, symbolizing cultural richness, tradition, and celebration.”
A Symbol of Cultural Richness and Celebration
The campaign film is a testament to Mohey’s commitment to honoring the cultural richness and tradition of Indian weddings while embracing the independence and joy of the modern bride. It seamlessly intertwines confidence and independence with the joy of traditional values, offering a fresh perspective on bridal fashion.