Leading Indian electronics manufacturer Mivi has started a digital campaign to emphasize the value of having a “Made in India” label rather than just an “Assembled in India” label. Saksham Shukla and Chetan Goel, two well-known youth icons, are used in the campaign’s satirical approach to highlight the distinction between the two types of brands. The four-part campaign uses satire to address a pressing problem that hinders the development of an Aatma Nirbhar India. More than 1.6 million people have viewed the campaign on Instagram, and 9.4 million people have watched it on YouTube as of this writing.
The series places a strong emphasis on the superiority of products made in India. That are specifically designed to satisfy the needs and preferences of the Indian consumer base. While maintaining high standards around the world. Additionally, Made in India brands create well-paying jobs that guarantee the country’s talented youth population stays there. Supporting the expansion and advancement of the country. Such initiatives will strengthen the Indian manufacturing sector and motivate young people to change the country for the better.
The future of every country depends on its youth because they are the torchbearers, according to Midhula Devabhaktuni, co-founder and chief marketing officer of Mivi. India has the largest youth population in the world. They must be informed about issues that could affect India’s economic situation. In this series, we’re tackling the serious issue of companies misrepresenting their products as “Made in India”. In a humorous and understandable way. But what distinguishes us from all of our competitors is the fact that all of our products are made and designed for Indian consumers by Indian engineers to provide top notch quality. Our products are the ideal fusion of cutting-edge technology, elegant design, and functionality. At Mivi, we’re working to demonstrate how companies can produce high-quality goods in India without relying on outside countries.
The company employs over 1500 talented people at their manufacturing plant in Hyderabad. The campaign has received an amazing response. With over 1.6 million views on Instagram and 9.4 million views on YouTube so far. It aims to raise awareness among the youth. About matters that can alter the economic situation of India. As well as inspire them to bring about positive change in the nation.