Harpic and News18’s Nationwide Call In a significant stride towards a cleaner and healthier India, Harpic and News18 Network have launched an impactful cause awareness film under their esteemed initiative, Mission Swachhta Aur Paani. This campaign is not just about cleanliness; it’s a cultural shift towards better hygiene and health, inspired by Mahatma Gandhi’s vision and aligned with the nation’s Swachh Bharat and Jal Jeevan Missions.
Inspiring Cleanliness, One Toilet at a Time
The film’s message is clear and compelling: leave the toilet clean for the next person. This simple yet powerful call to action is part of a broader effort to instill a sense of collective responsibility for hygiene and sanitation. Saurabh Jain, Regional Marketing Director- Hygiene, South Asia at Reckitt, emphasizes the critical role of appropriate toilet behavior in the nation’s growth and health.
A Vision for a Healthier Nation
Aligned with Prime Minister Narendra Modi’s vision of a ‘Swachh Bharat Swasth Bharat Samridh Bharat,’ the campaign is more than just an awareness drive; it’s a movement towards sustained cleanliness and hygiene. The initiative recognizes that clean toilets are a cornerstone of public health and a shared responsibility, not a privilege.
Driving Change Through Powerful Storytelling
Sidharth Saini of News18 Studios highlights the film’s role in sparking conversations about cleanliness, sanitation, and hygiene. As India makes significant strides in universal sanitation coverage, this film serves as a beacon, encouraging everyone to adopt better sanitation practices and contribute to the nation’s well-being.
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Engaging Billions in a Behavioral Revolution: Now in its third season, Mission Swachhta Aur Paani is more than just a campaign; it’s a nationwide movement engaging billions in changing toilet use and maintenance behaviors. Through on-ground partnerships, the initiative is sparking discussions about responsible toilet habits, health, hygiene, and water conservation.
A United Front for Clean Toilets
The film and the broader initiative represent a progressive stride towards a future where clean and safe toilets are universally accessible. By uniting various stakeholders and promoting a culture of maintaining clean toilets, Harpic and News18 are committed to sustainable sanitation practices and ensuring that no one is left behind.
Mission Swachhta Aur Paani is a testament to the power of collective action and the importance of cleanliness in our daily lives. As the campaign continues to in
