Meta has ushered in a new era of advertising by unveiling an AI Sandbox tailored to the needs of advertisers. This cutting-edge feature facilitates the creation of alternative ad copies, automatic background generation via text prompts, and image cropping for Instagram and Facebook ads.
The first tool in the AI Sandbox suite empowers brands to devise different versions of the same ad copy, customized for diverse audiences, while maintaining the central message intact. The background generation tool simplifies the process of creating multiple assets for a single campaign. Lastly, the image cropping tool assists in designing visuals in various aspect ratios to suit different formats – from social posts and stories to short videos like Instagram Reels.
Currently, these features are accessible only to a select group of advertisers. Meta aims to gather valuable feedback from this initial group to refine the tools further. The plan is to gradually extend access to more advertisers from July and to integrate these features into their products later this year.
This announcement follows Meta CTO Andrew Bosworth’s statement last month about the company’s intention to utilize generative AI technology for ads. Bosworth, along with Mark Zuckerberg and Chief Product Officer Chris Cox, have been dedicating significant time to this new development.
Meta reported an upbeat Q1 2023 performance, surpassing analyst expectations and registering year-on-year revenue growth for the first time in three quarters. Despite venturing into various AI tools, Zuckerberg emphasized Meta’s sustained commitment to metaverse development.
While Meta is introducing some lightweight generative AI features for advertisers, several ad tech startups are diving headfirst into it. For instance, Omneky, which featured at TechCrunch Disrupt last year, employed OpenAI’s DALLE-2 and GPT-3 to craft ads. Meanwhile, Movio, backed by IDG, Sequoia Capital China, and Baidu Ventures, is utilizing generative AI to produce marketing videos.
This article is based on a report by TechCrunch