By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    McDonald’s Taiwan Marks 40 Years with ‘Simple Happiness’ Campaign by Leo Burnett
    2 days ago
    Revolutionary AI-Based Screening Method for Pancreatic Cancer Announced by Alibaba Group’s DAMO Academy
    2 days ago
    Juliens-Auctions-and-TCM-Present-a-Treasure-Trove-of-Hollywood-Memorabilia-in-the-Epic-Robots-Wizards-Heroes-Aliens-Auction
    Julien’s Auctions and TCM Present a Treasure Trove of Hollywood Memorabilia in the Epic ‘Robots, Wizards, Heroes, & Aliens’ Auction
    2 days ago
    Latest News
    Maine Leads in Fatal Crashes Involving Fixed Objects, New Study Reveals
    10 hours ago
    SIGGRAPH Asia 2023: A Spectacle of Animation Mastery in Sydney
    11 hours ago
    Bewakoof Teams Up with Rashmika Mandanna for Women’s Fashion Line
    1 day ago
    Navigating 2023 Ecommerce Holiday Trends for Success
    2 days ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    MS Dhoni with Tagda raho Co-Founder
    Dhoni Backs Tagda Raho, Boosting India’s Fitness Heritage
    2 weeks ago
    From Bengaluru to Mumbai: India’s AI Startup Odyssey
    2 months ago
    Gen Z Digital Dialogues: Navigating Beyond Buzzwords
    2 months ago
    Latest News
    New Study Highlights Vast Differences in Civil Lawsuit Processing Times Across the US
    2 days ago
    Lenskart’s Bold Expansion: 400 New Stores in SE Asia by 2025
    5 days ago
    OYO Revives Self-Managed Hotels in Premium Segment
    1 week ago
    Samsung Enhances Music Experience with Roon Acquisition
    1 week ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    New Campaign ‘Drink Driving: Stop Kidding Yourself’ Challenges Myths and Promotes Road Safety in Victoria
    7 hours ago
    Citadines Raffles Place_Studio Executive Bedroom
    Ascott Shatters Records at World Travel Awards 2023, Triumphing with 34 Accolades
    8 hours ago
    Airwallex
    Kris+ by Singapore Airlines selects Airwallex to extend lifestyle rewards app in Australia
    8 hours ago
    Latest News
    Surge in Deceptive SpyLoan Apps on Android: ESET Research Uncovers New Threats
    4 hours ago
    Malaysia Witnesses a 144% Surge in Data Breaches in Q3 2023, Ranking 8th Globally
    5 hours ago
    Sendbird Introduces Revolutionary Hybrid Content Moderation to Enhance Online Community Safety
    5 hours ago
    AlgoBharat and Algorand Foundation Unveil Transformative Blockchain Initiatives in India
    7 hours ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Tienda Inglesa Unveils a Time-Traveling Tale in Its Latest Film “The Time Machine” to Mark 154 Years of Legacy
    1 week ago
    Revolutionizing-Travel-Retail-LOreal-and-Alipay-Unite-to-Transform-Beauty-Shopping-for-Global-Travelers
    Revolutionizing Travel Retail: L’Oréal and Alipay+ Unite to Transform Beauty Shopping for Global Travelers
    1 week ago
    AirAsia Expands Services to China, India, and Malaysia
    AirAsia Expands Services to China, India, and Malaysia
    1 week ago
    Latest News
    Maine Leads in Fatal Crashes Involving Fixed Objects, New Study Reveals
    10 hours ago
    Paul And Mike: Indian Chocolatier Triumphs at World Finals
    2 days ago
    The Most Sought-After Brands in TikTok Clothing and Home Hauls – A Comprehensive illumin Study
    7 days ago
    SKIMS by Kim Kardashian: An Unprecedented Surge in Popularity and Online Searches
    6 days ago
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • MIA Spotlight
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Mentholatum LipCare & Kind Kones Serve Up A Twist of Pure Goodness With Limited-Edition Ice Cream
Share
Sign In
Notification Show More
Latest News
Surge in Deceptive SpyLoan Apps on Android: ESET Research Uncovers New Threats
News Press Release
Malaysia Witnesses a 144% Surge in Data Breaches in Q3 2023
Malaysia Witnesses a 144% Surge in Data Breaches in Q3 2023, Ranking 8th Globally
News Press Release
Sendbird Introduces Revolutionary Hybrid Content Moderation
Sendbird Introduces Revolutionary Hybrid Content Moderation to Enhance Online Community Safety
News Press Release
Shiprocket Capital
Shiprocket Revolutionizes SMB Financing in India with INR 100 Cr Fund Disbursement
Press Release
Staci Warden, Global CEO- Algorand Foundation at T-Hub women's breakfast
AlgoBharat and Algorand Foundation Unveil Transformative Blockchain Initiatives in India
Business News
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • MIA Spotlight
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > Mentholatum LipCare & Kind Kones Serve Up A Twist of Pure Goodness With Limited-Edition Ice Cream
News

Mentholatum LipCare & Kind Kones Serve Up A Twist of Pure Goodness With Limited-Edition Ice Cream

profile
Last updated: 2022/07/29 at 6:12 PM
Kingdom Digital
Share
4 Min Read
mentholatum-lipcare-&-kind-kones-serve-up-a-twist-of-pure-goodness-with-limited-edition-ice-cream
SHARE

Mentholatum LipCare has teamed up with plant-based ice cream brand Kind Kones to roll out a new ice cream flavour in Malaysia. The special ice cream flavour Pure AvoBerry Crush, now available in all Kind Kones’ stores, was created using all-natural ingredients such as almond, avocado, and grape. These are common ingredients that can be found in Lip Pure’s lip balms and Kind Kones’ desserts. Mentholatum LipCare and Kind Kones aim to spotlight natural ingredients through this collaboration, as both brands do not use any preservatives, fragrances, or colourants in their products as well as the creation of the ice cream.

According to Ellie Kok, Brand Manager of Mentholatum LipCare at Rohto-Mentholatum Malaysia, the Lip Pure range is made from 100% finest food-grade ingredients, enhanced with essentials oil and Beeswax to provide hydration and nourishment for softer, smoother lips.

“When discussing with Kingdom Digital (our social media agency) how to educate customers about Lip Pure’s USP in a memorable way, they proposed the idea of working with Kind Kones to create a unique ice cream flavour based on the ingredients used in making the lip balms. We loved the concept, as it allows our customers to taste the freshness and pure goodness that come from the natural ingredients associated with the lip balms,” added Ellie Kok.

Ravena Hundal, Head of Marketing at Kind Kones expressed, “We are excited to partner with Mentholatum LipCare to bring more awareness about natural ingredients, as we are passionate about building a more health-conscious community. We had so much fun working with the brand and the agency during the flavour R&D process, as we get to try different combinations that we have yet to explore.”

To drive awareness about the campaign and promote the ice cream, Kingdom Digital will also be supporting the campaign with social media content, KOL content direction, and creative development.

Lui Xiao Yee, Head of Account Servicing at Kingdom Digital shared, “Our content strategy for Lip Pure will focus on communicating the food-grade ingredients and their benefits. We have a series of engaging executions planned for the Lip Pure campaign and these will be released on the brand’s Facebook and Instagram over the next few weeks.”

Customers are in for a treat as Mentholatum LipCare and Kind Kones are doing a joint promotion to celebrate the launch of Pure AvoBerry Crush.

By simply purchasing a Lip Pure lip balm (in-store or online), customers can redeem a free Kind Kones’ voucher by sending the receipt via a dedicated number on WhatsApp. Each voucher entitled them to use it in one of the following two ways:

  • Redeem 1 FREE scoop Pure AvoBerry Crush in-store
  • Get RM10 OFF with the purchase of 1 scoop Pure AvoBerry Crush online

For Kind Kones’ customers, those who buy 1 pint of Pure AvoBerry Crush and 1 pint of another flavour will get 1 FREE Lip Pure lip balm (either the Fragrance-Free OR Botanical Oils range). Additionally, all Kind Kones’ customers will also receive an RM2 OFF voucher that they can use to purchase any Mentholatum LipCare products (only redeemable at Guardian, Watsons and Caring). The promotions will end on 31st October, or while stock lasts. For the detailed terms & conditions, please visit https://bit.ly/MentholatumLipCarexKindKones.

You Might Also Like

Surge in Deceptive SpyLoan Apps on Android: ESET Research Uncovers New Threats

Malaysia Witnesses a 144% Surge in Data Breaches in Q3 2023, Ranking 8th Globally

Sendbird Introduces Revolutionary Hybrid Content Moderation to Enhance Online Community Safety

AlgoBharat and Algorand Foundation Unveil Transformative Blockchain Initiatives in India

New Campaign ‘Drink Driving: Stop Kidding Yourself’ Challenges Myths and Promotes Road Safety in Victoria

Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Kingdom Digital July 29, 2022 October 4, 2021
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Kingdom Digital
    Follow:
    Established in 2007, Kingdom Digital is a multi-award-winning digital and social agency headquartered in Malaysia, with a growing presence in Singapore. The agency specialises in helping brands build lasting relationships with their consumers through innovative strategic planning and effective creative ideation.
    Previous Article public-consultation-for-the-communications-and-multimedia-content-code-of-malaysia-2021 Public Consultation For The Communications And Multimedia Content Code Of Malaysia 2021
    Next Article what-should-you-not-do-during-a-sales-call? What Should You Not Do During a Sales Call?
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    Follow US

    8.6k Followers Follow
    3.4k Followers Like
    1.2k Followers Follow
    202 Followers Follow
    184 Subscribers Subscribe

    Latest News

    Surge in Deceptive SpyLoan Apps on Android: ESET Research Uncovers New Threats
    News Press Release 4 hours ago
    Malaysia Witnesses a 144% Surge in Data Breaches in Q3 2023
    Malaysia Witnesses a 144% Surge in Data Breaches in Q3 2023, Ranking 8th Globally
    News Press Release 5 hours ago
    Sendbird Introduces Revolutionary Hybrid Content Moderation
    Sendbird Introduces Revolutionary Hybrid Content Moderation to Enhance Online Community Safety
    News Press Release 5 hours ago
    Shiprocket Capital
    Shiprocket Revolutionizes SMB Financing in India with INR 100 Cr Fund Disbursement
    Press Release 6 hours ago

    PropertyGuru

    property guru

    You Might also Like

    Surge in Deceptive SpyLoan Apps on Android: ESET Research Uncovers New Threats

    4 hours ago
    Malaysia Witnesses a 144% Surge in Data Breaches in Q3 2023
    NewsPress Release

    Malaysia Witnesses a 144% Surge in Data Breaches in Q3 2023, Ranking 8th Globally

    5 hours ago
    Sendbird Introduces Revolutionary Hybrid Content Moderation
    NewsPress Release

    Sendbird Introduces Revolutionary Hybrid Content Moderation to Enhance Online Community Safety

    5 hours ago
    Staci Warden, Global CEO- Algorand Foundation at T-Hub women's breakfast
    BusinessNews

    AlgoBharat and Algorand Foundation Unveil Transformative Blockchain Initiatives in India

    7 hours ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2023 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy
      Join the growing tribe of Marketing In Asia!

      Subscribe to our newsletter and never miss our latest updates, news, videos, podcasts etc..

        Zero spam, Unsubscribe at any time.