Jika strategi pemasaran atau periklanan tidak mempunyai satu daripada empat langkah AIDA ini, kebarangkalian kempen anda menemui kegagalan adalah tinggi
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Khir Khalid is a certified marketing professional registered with the Institute of Marketing Malaysia. Besides being a columnist at Utusan Malaysia, he is also an associate marketing consultant and a digital content writer for commercial sectors and agencies.
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