IPG Mediabrands today announced that it is expanding its creative content capabilities with the launch of Mediabrands Content Studio (MBCS) in Malaysia. The media-born, audience-informed agency will support Mediabrands agencies including UM, Initiative, and Reprise. In addition, the company will offer a holistic suite of services and develop cutting-edge tools to enhance and bolster Mediabrands’ content and product offerings.
MBCS is a media-fueled content practice designed to network and grow Mediabrands’ content and creative capabilities across the world. MBCS Malaysia will focus on the development of short – and long-form Original, Branded, Performance and Campaign content. As well, MBCS will provide a suite of entertainment solutions including the development of media, talent, influencer strategies, and production partnerships designed to powerfully grow clients’ brands.
Mediabrands has appointed Stanley Clement as Chief Executive Officer of MBCS to lead these creative efforts across Malaysia, reporting to Bala Pomaleh, Chief Executive Officer of Mediabrands Malaysia.
“This launch of MBCS in Malaysia reinforces our commitment to continuous evolution in our offerings, by integrating new and innovative content models more tightly into client solutions. By bringing together the best of Mediabrands creativity through the power of our data and media expertise, we will be able to create content experiences that build our brands in more exciting ways than ever before,” said Bala.
Stanley was formerly Managing Director of Reprise Digital overseeing the creative and content business.
Over the past seven years, Mediabrands Malaysia has built a strong award-winning presence in the content space, backed by creativity, data, and innovation. Reprise Creative, SpringCreek and Initiative Studio Malaysia will integrate as one entity under the MBCS banner which will act as the parent creative network, with Ensemble Worldwide remaining as a standalone brand.
Stanley will be supported by Phang Mei Jeng as Managing Director of MBCS and Didi Pirinyuang as Executive Creative Director of MBCS, while they continue leading the Ensemble Worldwide business.
MBCS’s launch in Malaysia is part of MBCS’s larger international growth strategy, which plans to expand the global agency from 12 to 20 territories by the end of 2022. The forward-looking move signifies a deeper commitment by IPG Mediabrands to broaden the scale and scope of content offerings for clients across the network.
“Malaysia has always been very strong creatively, so formalizing their content offerings by way of launching MBCS in the market was a natural next step for us. We’re excited to see the work Malaysia will produce with the added support of MBCS’s global network,” said Alfonso Marian, MBCS’s Global Chief Creative Officer and Global CEO.
MBCS was launched by Mediabrands in November 2020.
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ABOUT IPG MEDIABRANDS:
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com and be sure to follow us on LinkedIn, Twitter or Instagram.
Media Contacts:
Gavina Rajendran
Director of Marketing & Communications, Mediabrands Malaysia
+603 7966 6118
