Background: The Unlikely Pair
First, let’s talk about the background of this subject. McDonald’s, the kingpin of fast food, has been no stranger to creative collaborations to boost customer engagement. On the other hand, NewJeans, the K-pop sensation formed in 2022, has been setting the charts ablaze with hits like “Attention.” So what happens when the fast-food giant teams up with the latest K-pop sensation? Magic, that’s what.
A Unique Recipe: McDonald’s Meets K-pop
It all started in South Korea. Initially announced in May, McDonald’s and NewJeans shook hands on a collaboration, named the ‘NewJeans Chicken Dance Campaign’. What could be more appetizing than chicken and K-pop?
Sizzle and Pop Across Asia
- The collaboration was first launched in Korea on June 1.
- It made its way to countries like the Philippines and Thailand in June, Indonesia in July, and is now set to arrive in Malaysia on September 7.
- Special chicken menu items and a new spicy cheese sauce have been introduced.
Not just that, the excitement has spread like wildfire. The campaign aims to cover nine other Asian regions including Malaysia, where it kicks off on September 7. That means Malaysia is next in line to be blessed by this unique marriage of flavors and beats.
What’s On the Menu?
The McDonald’s x NewJeans collaboration comes with:
- Special packaging featuring the NewJeans mascot.
- NewJeans buckets and bags available for a limited time.
- Spiced-up menu items like the special crispy chicken sandwich.
With all this on the table, customers have a buffet of choices to feast on, quite literally!
Beyond the Plate: A K-pop Experience
McDonald’s is offering more than just lip-smacking treats. Imagine having a dance challenge with your fries! Yes, McDonald’s events include a TikTok Chicken Dance Challenge as well.
The Merch Galore
- Mini standees
- Sticker sheets
- An 8-bit design memo pad
- McNugget-themed hoodies in Malaysia.
For those who are fans of both McDonald’s and NewJeans, this collaboration is not just a feast for the tummy but also a treat for the collection.
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While this isn’t the first time McDonald’s has delved into the world of K-pop – remember the BTS meal? – the McDonald’s x NewJeans collaboration seems to be charting its own unique course. As NewJeans continues to make waves in the music industry, this collaboration with McDonald’s shows that their influence isn’t just limited to the music charts but can also be tasted, quite literally!
So, the next time you’re at McDonald’s, keep an eye out. Who knows, you might just find yourself doing the Chicken Dance.
