The Digital Evolution Meets Sustainability
International audit, tax, and advisory powerhouse, Mazars, has launched a groundbreaking report, setting the tone for the next wave in the consumer sector. This comprehensive study titled “Sustainable, Smart, and Synchronised” is bound to redefine how brands address evolving consumer demands in today’s age.
The ESG Shift in Consumer Appetite
Traditional consumer preferences are witnessing a metamorphosis, especially in mature markets. Today, consumers are gravitating towards brands that resonate with their environmental, social, and governance (ESG) sensibilities. This shift is significant, and Mazars’ recent barometer attests to this transformation. A whopping 70% of executives from the consumer sector underscored the paramount importance of assimilating automation and artificial intelligence into their business strategies. The crux? To leverage digital prowess alongside ESG to stay ahead in the curve.
Charting the Path Forward
Mazars’ report is more than just an exposition; it is a blueprint for the future. Aimed at aiding executives in consumer companies, the guide delves into robust strategies to pivot towards synchronised, intelligent, and sustainable business models. What sets this study apart are the invaluable insights from top-tier industry stalwarts, hailing from illustrious brands such as L’Oréal, Marks & Spencer, Pernod Ricard, and Danone.
Strategic imperatives range from overhauling key performance indicators to discerning data collection focusing on metrics like biodiversity impacts and supply chain rights. Such actionable insights are primed to fuel sustainable strategies and spearhead progress.
Also read: ZALORA & The Future of E-commerce: A Glimpse Into OpenAI Integration and Beyond
Operationalising the Transformation
The guide doesn’t stop at strategizing. It also elucidates on the tactical dimensions—building a diverse skill set at the organizational and board levels, enhancing supplier collaborations for optimal ESG outcomes, and forging strategic alliances with other entities and stakeholders to pool resources.
Isabelle Massa, Partner, Mazars, encapsulated the essence of the report, stating, “Shoppers’ conflicting demands – as both consumers and citizens – place new and sometimes contrary pressures on the consumer sector. Digital and sustainable transformation help consumer companies strategically and systematically future proof themselves for the evolving demands of new cohorts of consumers.”
Who Stands to Benefit?
Mazars’ pioneering report isn’t niche. It caters to a vast array of consumer-centric industries, encompassing retail, food, beverage, and even luxury segments. This magnum opus complements Mazars’ suite of integrated services, ranging from audit and tax to financial and legal advisory, ensuring clients are armed with holistic solutions.
